Affiliate marketing has been central to online gambling since the industry began, and it remains one of the largest single deductions from operator margin. This course covers how the channel works from both sides: how affiliates build and monetise traffic, how operators structure and manage programmes, how deals are priced, and why compliance obligations now shape the relationship as much as commercial terms do.
Who this is for: Affiliate managers, marketers moving into gambling from other sectors, publishers and media operators considering the vertical, and operator staff who need to understand where a large share of their acquisition spend actually goes.
What you'll learn:
- Explain how the affiliate channel functions within the wider iGaming value chain and why it developed as it did
- Compare revenue share, CPA and hybrid commercial models and select an appropriate structure for a given situation
- Describe how affiliate traffic is built across search, content, social and comparison formats
- Explain tracking and attribution mechanics, including the technical and regulatory pressures reshaping them
- Apply the compliance obligations that govern affiliate marketing and understand where liability sits
- Assess affiliate performance on player quality rather than volume, and identify fraud and low-value traffic
Lessons
- 01
How the Affiliate Channel Works
16 min
- 02
Commercial Models and Deal Structure
17 min
- 03
Building and Diversifying Traffic
17 min
- 04
Tracking, Attribution and Technology
16 min
- 05
Compliance and Regulatory Responsibility
18 min
- 06
Running an Affiliate Programme
17 min
- 07
Measuring Quality and Programme Economics
17 min