Learning hub
Self-paced courses for the iGaming industry
Short, structured lessons on licensing, compliance, payments, and operations - built by editors and industry contributors.
Who the courses are for
Operators starting in new jurisdictions, compliance teams onboarding new hires, and analysts who need a working vocabulary across the value chain. Each course is short - most run under an hour total - and structured so you can drop in on a single lesson when you need a specific topic.
How progress works
Sign in to track which lessons you've finished. Progress carries across devices.
Looking for a quick explainer instead? Our Guides cover regulation, tax, markets and compliance in focused, in-depth articles.
Browse the Guides →- Beginner1h 58m7 lessons
Affiliate Marketing
Affiliate marketing has been central to online gambling since the industry began, and it remains one of the largest single deductions from operator margin. This course covers how the channel works from both sides: how affiliates build and monetise traffic, how operators structure and manage programmes, how deals are priced, and why compliance obligations now shape the relationship as much as commercial terms do. **Who this is for:** Affiliate managers, marketers moving into gambling from other sectors, publishers and media operators considering the vertical, and operator staff who need to understand where a large share of their acquisition spend actually goes. **What you'll learn:** - Explain how the affiliate channel functions within the wider iGaming value chain and why it developed as it did - Compare revenue share, CPA and hybrid commercial models and select an appropriate structure for a given situation - Describe how affiliate traffic is built across search, content, social and comparison formats - Explain tracking and attribution mechanics, including the technical and regulatory pressures reshaping them - Apply the compliance obligations that govern affiliate marketing and understand where liability sits - Assess affiliate performance on player quality rather than volume, and identify fraud and low-value traffic
- Beginner1h 58m7 lessons
Bingo, Lottery & Instant Win
Understand the community, draw-based and instant-win verticals that sit outside casino and sportsbook.
- Beginner1h 59m7 lessons
CRM & Player Lifecycle
Understand how operators retain, engage and grow player relationships across the full customer lifecycle.
- Beginner2h7 lessons
Customer Service & VIP Excellence
Deliver exceptional player experiences and manage high-value relationships in the iGaming sector.
- Beginner1h 59m7 lessons
Data & Analytics Foundations
Build the analytical foundations for working with gambling data, from the sources operators hold to the techniques that produce reliable answers.
- Intermediate17 min1 lesson
Fraud & Risk Management
Detect, investigate and prevent fraud across accounts, payments and promotions without destroying the customer experience.
- Advanced2h7 lessons
Game Studio Management & Development
Lead game development teams and studios. Master the creative and technical aspects of casino game production.
- Advanced2h 1m7 lessons
Law & Compliance
Navigate complex regulatory landscapes and compliance requirements across multiple jurisdictions.
- Intermediate1h 59m7 lessons
Operations Strategy
Build and scale iGaming operations. Learn about market entry, organisational design, and operational excellence.
- Intermediate1h 59m7 lessons
Payment Operations & Fintech Strategy
Navigate payment processing, fintech partnerships, and financial operations in the iGaming industry.
- Beginner1h 59m7 lessons
Poker & Skill Games
Understand online poker and skill-based gaming as businesses, from liquidity and rake to game integrity.
- Intermediate2h7 lessons
Product Innovation
Drive product development and innovation in iGaming. Explore emerging technologies and user experience design.
- Intermediate2h 5m7 lessons
Sportsbook Trading & Risk Management
Master the art of odds compiling, trading operations, risk management, and specialized sports betting markets.
- Beginner1h 53m7 lessons
iGaming Basics
A structured grounding in how the online gambling industry actually works: who the players are, where the money comes from, how casino and sportsbook products differ, and why regulation shapes almost every commercial decision an operator makes. Written for people entering the sector from outside it, or moving into a role that requires them to understand the business beyond their own function. **Who this is for:** New entrants to the industry, professionals joining from adjacent sectors such as fintech, media or technology, and anyone in a supporting function who needs a working command of how operators earn and lose money. **What you'll learn:** - Explain the structure of the iGaming value chain and identify where each type of company earns its margin - Distinguish between the casino and sportsbook verticals in terms of product mechanics, revenue behaviour and risk - Read and interpret the core commercial metrics of an operator, including GGR, NGR, hold and bonus cost - Describe how licensing and regulation constrain product, marketing and payment decisions in a given market - Assess a player acquisition and retention model and understand why lifetime value governs marketing spend - Discuss responsible gambling requirements and their commercial implications with informed judgement
- Advanced2h7 lessons
iGaming Leadership & Organisational Culture
Develop leadership skills and build high-performing teams in the iGaming industry.
