Learning hub
Self-paced courses for the iGaming industry
Short, structured lessons on licensing, compliance, payments, and operations - built by editors and industry contributors.
Who the courses are for
Operators starting in new jurisdictions, compliance teams onboarding new hires, and analysts who need a working vocabulary across the value chain. Each course runs to about two hours in six or seven lessons of fifteen minutes or so, and is structured so you can drop in on a single lesson when you need a specific topic.
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Browse the Guides →- FoundationsIntermediate1h 36m6 lessons
AI and Machine Learning in iGaming
What artificial intelligence actually does in an online gambling business, how the models are built and governed, and what the law now requires of them. The course covers the distinctions the marketing blurs (statistical machine learning, generative models, relabelled automation) and the value families, customer value and personalisation (churn, lifetime value, propensity, next best action, recommendation, personalised promotions, experimentation, and the constraints from data protection, player protection and marketing rules), fraud, financial crime and integrity (bonus abuse and multi-accounting, payment fraud, account takeover, anti-money-laundering monitoring, sports integrity, sharp detection and stake factoring, and the adversary's own models), player-protection models (the contested target, features and streaming architecture, the interaction ladder and its evaluation, regulators' expectations, the single customer view, and the open questions), trading, content and operations (pricing models, generative customer service in tiers, content and localisation under the advertising codes, game design and testing, back-office uses, identity vendors, and an honest account of what works), and governance and regulation (GDPR automated-decision rules, the EU AI Act's phased obligations including the 2027 high-risk deferral, gambling regulators' expectations, the model-governance programme, and running generative tools responsibly). Written for operators and suppliers deploying models, for compliance, legal and data-protection teams who must govern them, for product and data people entering the industry, and for anyone who wants to separate what AI does in gambling from what conference keynotes say it does. The through-line is that the value is in the operator's own data and models, that the obligations attach to the operator's decisions rather than the supplier's software, and that protection must run ahead of commerce in every system that touches a customer.
- ComplianceAdvanced1h 52m7 lessons
AML and Financial Crime for Gambling
Anti-money-laundering as it is actually operated in a gambling business, rather than as it is described in a policy document. The course covers why the sector is attractive to launderers and the typologies that follow from it, the business risk assessment every control is supposed to derive from, customer due diligence and beneficial ownership, source of funds and source of wealth and why they are harder here than in banking, transaction monitoring and the alert-volume trap, sanctions screening and why it follows strict liability rather than a risk-based logic, and the reporting, records and governance that decide whether the framework holds. Written for the people who run it: financial crime and compliance teams, nominated officers and their deputies, payments and VIP staff who see the first indicator, and executives accountable for the function. It assumes working knowledge of how a gambling operator makes money. No jurisdiction's thresholds, retention periods or reporting deadlines are stated as fact, because they differ by market and change. What the course teaches is the structure of the obligation, how each control is supposed to connect to the one before it, and the short list of failures that published enforcement keeps finding.
- ComplianceIntermediate1h 52m7 lessons
Affiliate Compliance and Licensing Across Markets
The rules that bind gambling affiliates, market by market, and how to build the function that keeps an affiliate paid. The course covers why regulators moved from ignoring affiliates to holding operators responsible for them and then licensing them directly, the United Kingdom's reference regime (the licence conditions, the CAP Code's gambling rules, disclosure, the self-exclusion line, the White Paper changes), the United States' state-by-state licensing on a compensation test and the sweepstakes and prediction-market frontier, Europe from the outright bans through the Netherlands' targeting proof and Sweden's moderation duty to Romania's affiliate licence, the three markets (Brazil, Ontario, Australia) whose recent rules removed the bonus and named the influencer, the mechanics of contracts, approval, monitoring, enforcement and data protection, and how to build and scale an affiliate compliance function with a permission matrix at its centre. Written for affiliates operating in or entering regulated markets, for the operator-side affiliate and compliance managers who police them, and for anyone buying or auditing an affiliate business. The companion courses are Building an iGaming Affiliate Business, Affiliate Marketing and Marketing Compliance and Advertising Standards. The through-line is that affiliate compliance is not a constraint on the business; in a regulated market it is the licence to be in the business at all.
- MarketingBeginner1h 58m7 lessons
Affiliate Marketing
Affiliate marketing has been central to online gambling since the industry began, and it remains one of the largest single deductions from operator margin. This course covers how the channel works from both sides: how affiliates build and monetise traffic, how operators structure and manage programmes, how deals are priced, and why compliance obligations now shape the relationship as much as commercial terms do. **Who this is for:** Affiliate managers, marketers moving into gambling from other sectors, publishers and media operators considering the vertical, and operator staff who need to understand where a large share of their acquisition spend actually goes. **What you'll learn:** - Explain how the affiliate channel functions within the wider iGaming value chain and why it developed as it did - Compare revenue share, CPA and hybrid commercial models and select an appropriate structure for a given situation - Describe how affiliate traffic is built across search, content, social and comparison formats - Explain tracking and attribution mechanics, including the technical and regulatory pressures reshaping them - Apply the compliance obligations that govern affiliate marketing and understand where liability sits - Assess affiliate performance on player quality rather than volume, and identify fraud and low-value traffic
- ProductBeginner1h 58m7 lessons
Bingo, Lottery & Instant Win
An introductory course on bingo, lottery and instant win games, the three product categories that sit outside casino and sportsbook and are often overlooked. It explains how each makes money and who plays it, how bingo works across its main variants, prize structures and why community, chat and hosting are its real differentiator, how official lotteries are structured and why monopoly is the dominant model, the routes by which private operators take part, how instant win and scratchcard mathematics is built on finite pool or generated outcome models, how to acquire and retain these distinct audiences, and the regulation and responsible design specific to each product. Written for product, marketing and commercial staff new to these verticals, and for operators considering adding them.
- MarketingIntermediate1h 51m7 lessons
Building an iGaming Affiliate Business
The affiliate's own playbook. The course covers what an affiliate actually sells and the four kinds of affiliate, the 2024-26 reset that repriced the industry, choosing markets and verticals on purpose (regulated, regulating and grey, the American states, the verticals, localisation, portfolio), building the asset (brand, site, content operations with methodology and evidence, compliance in the workflow, costs), traffic beyond search (owned audience, video and streaming, paid media, partnerships), the deal in detail (CPA qualifying conditions, net revenue definitions, negative carryover, termination, negotiation, managing the operator book), data (postbacks, sub-IDs, reconciliation, earnings per click, cohort forecasting, fraud in your own traffic), and growth, valuation and exit. Written for people who run or want to run an affiliate business, and for the affiliate managers and investors who need to understand it from the inside. The companion courses are Affiliate Marketing (the operator's view), iGaming SEO (the search discipline) and Affiliate Compliance and Licensing (the rules). The through-line is that an affiliate is a media business that has been paid for twenty years as a performance channel, and that its future belongs to the affiliates who build it as the former while being measured as the latter.
- MarketingBeginner1h 59m7 lessons
CRM & Player Lifecycle
A practical iGaming CRM course on what customer relationship management actually does inside a gambling operator, and how it differs from acquisition marketing. It covers segmentation built to support decisions rather than describe a population, programmes for each stage of the player lifecycle and why early tenure has an outsized effect, campaigns from objective through audience to measurement, bonus and incentive design costed on net rather than awarded value, churn and reactivation, and measuring CRM with holdouts that still give readable answers in a heavily skewed player base. Written for CRM managers, retention and lifecycle marketers, and the analysts and product people who work alongside them. It assumes no prior CRM experience, and it treats incremental effect, not activity, as the measure of whether a programme works.
- ProductAdvanced1h 46m7 lessons
Casino Game Mathematics
The mathematics behind the products, for people who have to make decisions about them. The course covers the four numbers that actually describe a game and why return to player is the least useful of them, how a slot maths model is built from reel strips and a paytable and how a target RTP is hit, volatility and the square-root arithmetic that decides how long convergence takes, how features and bonus buys are priced and what a maximum win cap does to the expectation, jackpot funding and the honest version of the positive-expected-value argument, derivable table game edges and the sportsbook margin analogue, and how a model is certified and read commercially. Written for product and commercial staff who choose catalogues, compliance staff who have to assess disclosure, and anyone who has quoted an RTP figure in a meeting. It assumes ordinary numeracy and no formal statistics. Every worked figure is arithmetic on stated assumptions. The derivable edges are stated because they follow from published rules; slot-specific numbers are illustrative, because real ones are proprietary per title.
- ProductIntermediate1h 51m7 lessons
Crypto Casinos and Blockchain Gambling
What a crypto casino is and what to do about it, for the professionals who have to decide. The course separates the three things called by the name (a licensed casino that accepts crypto, a crypto-native casino, an on-chain casino), follows the money through custody, stablecoins, on-ramps, chain choice and payouts, explains provably fair and the originals (crash, dice, plinko, mines) that define the product, maps the licensing jurisdictions from Curaçao's reform to Anjouan and the regulated hubs, sets out the financial-crime typologies and the blockchain analytics that have reversed the segment's exposure, covers streaming, sponsorship, affiliates and VIP and the fight over unlicensed sponsors, and closes with a strategy by role. Written for regulated operators considering crypto rails, suppliers weighing whether to serve the segment, payments and compliance professionals whose employers touch its money, regulators deciding between prohibition and conditions, and investors pricing a business with a regulatory half-life. It assumes you know how a licensed online casino is run. The through-line is that a crypto casino is a regulated online casino with a different payment rail and a different licence, and that every argument about it is an argument about identity: who the customer is, who may know, and what happens when nobody does.
- OperationsBeginner2h7 lessons
Customer Service & VIP Excellence
A course on customer service and VIP management in a gambling business, where support is also where regulatory obligations meet the customer. It covers how a support operation is structured across channels, tiers and shifts, verification and withdrawal disputes and which requirements are genuinely mandatory, bonus and settlement complaints where the operator is contractually right and the customer still feels misled, how VIP programmes work and why they concentrate the sector's most serious regulatory risk, recognising and responding to signs of gambling harm in a conversation, the front-line duties that apply to staff personally, including the tipping-off restriction, and measuring service by resolution quality rather than handling speed. Written for support agents and team leaders, VIP and account managers, and the compliance and safer gambling staff they escalate to.
- EcosystemBeginner1h 59m7 lessons
Data & Analytics Foundations
An introductory data and analytics course for iGaming, about analysis that changes decisions rather than reporting for its own sake. It covers the decisions an operator's analysis should support, the data sources an operator holds and how each tends to fail, defining core commercial and player metrics precisely and keeping a metric dictionary, cohort analysis and working with the heavily skewed distributions gambling data produces, which comparisons can support causal claims and how to design experiments, reporting built for a defined audience and decision, and data quality, governance and the ethics of using player data. Written for analysts and new data team members, and for managers in marketing, product and finance who commission analysis and need to judge whether it can be trusted.
- ComplianceIntermediate1h 36m6 lessons
European Gambling Regulation
How Europe regulates online gambling, country by country and as a system. The course covers the European framework (why the EU harmonises nothing about gambling itself, the Court of Justice case law that produced the licensed-market model, the EU instruments that do bind operators, channelisation as the measure), Great Britain (the 2005 Act, point of consumption, the LCCP rules, the 2023 White Paper and its implementation, duty at 40 per cent), Germany and the Netherlands (the Interstate Treaty, LUGAS and OASIS, the 2026 stake-limit change, KOA and its reversal, the 37.8 per cent tax), the Nordic countries (Denmark's stability, Sweden's tightening and credit ban, Finland's 2027 opening, Norway's defended monopoly), Southern Europe and Belgium (Spain's advertising decree, Italy's concessions and advertising ban, France's casino prohibition, Portugal, Belgium's anchoring and advertising ban), and Central and Eastern Europe, Ireland and the direction of travel. Written for operators and suppliers serving European markets, for compliance and legal teams who need the framework behind the country pages, and for anyone trying to understand why a product that is lawful in Copenhagen is illegal in Paris and limited to one euro a spin in Berlin. The through-line is that Europe's regimes converge on one model and diverge on how hard to turn its dials, and that channelisation is the argument every dial is set by.
- OperationsIntermediate1h 49m7 lessons
Fraud & Risk Management
Fraud against gambling operators, and the controls that address it without costing more than they save. The course covers the threat landscape and why the category boundaries matter, identity and account fraud from synthetic identities to account takeover, payment fraud in both directions including the friendly-fraud problem, promotional abuse and why it is a drafting discipline rather than an enforcement one, detection systems and what a model was actually trained on, investigation practice that tests a hypothesis rather than confirming it, and building a function that reports both sides of its own effect. Written for fraud and risk teams, payments staff, and the compliance and commercial people who have to live with the controls. It assumes you know how deposits, withdrawals and bonusing work. The connecting theme is a trade-off nobody measures. Prevented fraud is counted, attributed and celebrated; declined legitimate customers are a number nobody owns. Operators that close that gap routinely find at least one blunt control costing more than the fraud it prevents.
- FoundationsIntermediate1h 36m6 lessons
Gambling Products Explained: How Every Vertical Actually Works
The mechanics behind every online gambling product, side by side. The course covers what all products share (a stake, an uncertain outcome, an edge built into the rules, the price or a commission, a variance profile, a skill dimension, a pace and a fairness mechanism), then each vertical in turn: sports betting (the overround, markets, accumulators, in-play, the skill of information), slots and RNG casino games (how a slot's mathematics and volatility are built, the other table games, features regulators restrict), live casino and table games (the round, the formats, multipliers and game shows), poker, bingo, lottery and pools (commission, fixed prize pools, scheduled draws, liquidity and ecology), and the newer formats: crash games, virtual sports, esports, fantasy and pick products, sweepstakes and social casino, prediction markets and lottery betting, each as a recombination that tests a regulatory boundary. Written for people across the industry who work on or around products they did not grow up with: traders moving to casino, compliance analysts who need to know why volatility matters for harm, product managers choosing what to launch, journalists explaining a format. It assumes you know what online gambling is. The through-line: knowing the mechanics is knowing the products, and every new product is an old mechanic in a new wrapper.
- ComplianceBeginner1h 36m6 lessons
Gambling Regulation Basics
What gambling regulation is for, what a licence actually is, and what a licensed operator has to do every day. The course covers the three objectives almost every regulator shares and the models states choose between, the types of licence, what it takes to get one, what it costs and what it obliges, customer verification and anti-money-laundering in plain terms, responsible gambling from the standard tools to the operator's duty to intervene, the advertising and promotion rules and the affiliate problem, and the compliance function: framework, calendar, event reporting, complaints, enforcement and culture. Written for people new to the industry or new to its compliance side, in any role. No legal training is assumed, and no jurisdiction's rulebook is taught; the aim is to be able to read a regulator's announcement, a licence condition or a news story about a fine and understand what is going on. The through-line: every rule is an answer to one question, how to arrange gambling so the harm is limited, the games are honest and the money is clean, and once you see the question the rules stop looking arbitrary.
- ProductAdvanced2h7 lessons
Game Studio Management & Development
An advanced course on running a casino game studio as a business. It covers the studio revenue model and what it means for building a portfolio, where development cost concentrates, and slot game mathematics: paytables, reel strips, return to player, and why volatility, hit frequency and maximum win cannot all be set independently. It then covers the production pipeline and certification, art and audio designed for the thumbnail and the first thirty seconds, distribution through direct integration or aggregation and the commercial terms worth negotiating, reading performance data without mistaking lobby placement for game quality, and the responsible design decisions that sit with the studio rather than the operator. Written for studio heads, producers, game designers and mathematicians, and commercial staff at suppliers.
- ComplianceIntermediate1h 42m6 lessons
Latin America Market Entry: Brazil, Colombia, Peru, Argentina and Mexico
How to enter, or assess entry into, the fastest-growing set of regulated online gambling markets in the world. The course covers the region sorted into regulatory tiers and what makes it different from Europe and North America, Brazil in depth (the secretariat, the authorisation, the tax model, the rules that shape the product, the competitive picture and the entry decision), Colombia, Peru, Argentina and Mexico side by side, licensing and compliance across the region (local entities, certification, AML with national identity infrastructure, responsible gambling, advertising, the tax layer and unlicensed competition), payments and localisation as the product's first impression, and the go-to-market plan: sequencing, an honestly built business case, organisation, the launch sequence and the mistakes already made. Written for operators, suppliers, affiliates, investors and advisers planning or evaluating a Latin American entry. It assumes you know how licensed online gambling works in general. The through-line: identify the regulator, the licence, the tax, the enforcement posture and the payment reality for each market, verify each against the primary source, and never assume it is Europe with a different accent.
- ComplianceAdvanced2h 1m7 lessons
Law & Compliance
An advanced gambling law and compliance course covering the full regulatory picture a licensed operator works within. It maps how overlapping regimes interact and which prevails, treats licensing as a continuing relationship with notification and change control rather than a one-off application, and covers anti-money laundering risk assessment and customer due diligence, responsible gambling duties and why this area has produced the sector's largest penalties, advertising codes and accountability for affiliates and partners, data protection and the tension between data minimisation and gambling record retention, and how to build a compliance function with real independence and assurance that tests controls rather than documents them. Written for compliance officers, in-house lawyers, heads of regulated functions and senior leaders accountable to a regulator.
- ProductIntermediate1h 40m6 lessons
Live Casino Operations: Studio, Streaming, Integrity and Economics
How live dealer casino works and how it is run. The course covers what live casino is and why players choose it, the product range from roulette to game shows and the value chain from studio to operator, the studio as a factory and a broadcaster (location, the table, dealers, the floor, dedicated environments, the table plan), the technology that keeps video and game engine in lockstep (low-latency streaming, the engine as a state machine, wallet integration, the client, monitoring, security), game integrity and disputes (equipment regimes, the result process, voids, the dispute categories and how the video decides), the economics of a high-fixed-cost, high-margin business for supplier and operator, and regulation: studio licensing and location, certification, responsible play in an immersive product, presentation rules and reporting. Written for people joining a live casino supplier or an operator's casino team, product managers deciding what to offer, and anyone who wants to understand why the segment behaves differently from every other online product. It assumes familiarity with online casino in general. The through-line: live casino's promise is that the game is real, and everything from the wheel maintenance schedule to the round recording exists to make that promise true.
- ComplianceAdvanced1h 51m7 lessons
Market Entry and Licensing
How an operator decides to enter a jurisdiction, gets licensed, builds for it and survives the first year. The course covers the four states a market can be in and why "grey" and "unregulated" are not the same thing, how to assess a market in the order that matters, why turnover taxation is a structurally different proposition from GGR taxation, what a regulator is actually assessing in a licence application and why applications are refused, the certification and reporting build that decides the timeline, the advertising and affiliate conduct rules that trip new entrants in their first quarter, the first compliance review, and the operating model that makes an eighth market cheaper than a second. Written for the people who run these projects: strategy and corporate development, compliance and legal, finance modelling the case, and the product and engineering leads who discover late that regulator reporting is on the critical path. No jurisdiction's tax rates, fees or timelines are stated as fact, because they change. What the course teaches is the structure of the decision, the arithmetic that decides it, and the failures that recur.
- MarketingIntermediate1h 43m7 lessons
Marketing Compliance and Advertising Standards
Gambling advertising in practice, for the people who actually publish it. The course covers the four layers that govern an advertisement and why a lawful one still gets pulled, the five objectives every code is pursuing and how to predict a ruling from them, the shift from content rules to targeting and the suppression failures that keep recurring, affiliate control from contract to termination, bonus advertising where consumer law and licence conditions converge, sponsorship, influencers and streamed content, and the sign-off model that stops compliance becoming a bottleneck everyone routes around. Written for marketing, CRM, affiliate and social teams, the compliance people who support them, and anyone who has had a campaign stopped late. It assumes you know how acquisition works and does not re-explain CPA or rev share. No jurisdiction's current rules, watershed times or thresholds are stated as fact, because they change frequently and with short notice. What the course teaches is what every code is trying to prevent, which is stable, and the controls that survive an audit.
- OperationsIntermediate1h 59m7 lessons
Operations Strategy
An operations strategy course for iGaming leaders, about the structural decisions that shape a gambling business rather than its day-to-day running. It covers why fixed cost per market drives most strategic behaviour in the sector, assessing market entry on fully loaded economics rather than headline size, a structured way to decide whether to build, buy or partner for a capability and why switching cost matters more than initial cost, organisational design across functional, market-based and matrix structures, cost structure and which costs really fall with scale, when to rely on evidence and when on judgement, and why change programmes in this sector so often fail. Written for operations, strategy and general management leads, and for anyone moving from running a function to shaping the business around it.
- OperationsIntermediate1h 59m7 lessons
Payment Operations & Fintech Strategy
An iGaming payments course covering why gambling payments are harder than almost any other e-commerce vertical and what follows from being classed as high risk. It maps the payment stack from customer to settlement, distinguishes acquirers, payment service providers, gateways and orchestration, and explains acceptance rates, decline codes and the levers that recover failed deposits. It then covers withdrawals and payout operations, payment fraud and chargebacks and why ratio thresholds matter, local payment methods as a market entry criterion alongside licensing, and the payment rules imposed by gambling regulation, open banking and account-to-account payments. Written for payments and finance teams, product managers responsible for the cashier, and anyone assessing a new market, where local method coverage often decides how much of it is reachable at all.
- EcosystemAdvanced1h 48m6 lessons
Player Data Science: Value, Harm, Fraud and Experimentation
The models an online gambling operator runs on its customers, and how to build them so they can be defended. The course covers the data an operator holds and the feature layer built on it, lifetime value and churn models and the uplift experiments that make interventions pay, responsible gambling risk models from markers of harm through the label problem to the decision layer regulators inspect, fraud and integrity models against an adversary (bonus abuse, multi-accounting, payment fraud, laundering, suspicious betting) and the rules, supervised, anomaly and graph methods that stack against them, experimentation under extreme variance and regulatory constraint, and model governance: inventory, documentation, validation, explainability, fairness, automated-decision rights and monitoring. Written for data scientists, analysts and engineers working in or joining a gambling operator, and for the compliance and product people who own the decisions those models drive. It assumes working knowledge of statistics and machine learning. The through-line: these models make regulated decisions about real people, so the harm model constrains the commercial models and not the reverse, and every decision must be explainable to the person it affects.
- ProductBeginner1h 59m7 lessons
Poker & Skill Games
An introductory course on online poker and skill games as a business, and why they work so differently from casino and sportsbook. It covers the poker revenue model and the player ecosystem an operator is really managing, the main formats and how each balances skill and chance, rake structures and their effect on player outcomes, where the money flows and how reward programmes change it, ecosystem management and its effect on different player groups, game integrity in player-versus-player games and how detection relies on patterns, adjacent skill-based categories and the skill-versus-chance arguments that decide how they are regulated, and the functions a poker operation needs, from scheduling to liquidity. Written for product, operations and compliance staff working on poker or skill-based products, and anyone new to player-versus-player gaming.
- TradingIntermediate1h 52m7 lessons
Prediction Markets and Event Contracts
How prediction markets work, explained for the gambling industry rather than for traders. The course covers what an event contract is and why its price is a probability, how an exchange forms prices and earns fees without a house margin, the legal argument between federal derivatives law and state gambling law that is deciding who may offer contracts on sport, the integrity risks of resolution, manipulation and insider trading, a side-by-side comparison with a licensed sportsbook on price, limits, age, geography, tax and consumer protection, the distribution layer of brokerages, sportsbooks, leagues and media that carried the product to scale, and a decision framework for operators, exchanges, suppliers, regulators and investors. Written for sportsbook and casino operators deciding whether to own, partner or abstain, for suppliers and affiliates whose licences are exposed by the answer, for regulators deciding what to protect, and for anyone who needs to explain the product to a board. It assumes you know how a sportsbook prices and settles. The through-line is a question the course keeps open: is an event contract on a game a bet? The exchanges say no and hold a federal designation; the states say yes and hold the definition of gambling. The course teaches the argument and how to plan for both answers, rather than picking one.
- ProductIntermediate2h7 lessons
Product Innovation
A course on product management and innovation in iGaming, where regulation shapes design at the level of individual features, not just policy. It covers registration and verification journeys that satisfy regulation while losing as few customers as possible, and where people drop out, lobby and navigation for catalogues of thousands of games on small screens, recommendation and personalisation, responsible design as a product discipline and tools customers actually use, shared wallets and movement between casino and sportsbook, experiments designed for the statistical quirks of gambling data, and a structured way to test claims made for emerging technology. Written for product managers, designers and UX researchers at operators and platform providers, and for commercial leads who set product priorities.
- TradingAdvanced1h 48m6 lessons
Quantitative Betting Models and Pricing
How a sportsbook price is actually made, and how a quantitative desk knows whether it is right. The course covers odds as probabilities and why removing the margin is a modelling choice, rating models and scoring-process models and the corrections that make them usable, the market as a model and closing line value, calibration and proper scoring rules, in-play pricing with hazard rates and the latency and suspension problem, correlation and the simulation engines behind bet builders, and the risk layer that turns prices into money: limits as a function of edge, event-level liability, customer pricing, model monitoring and backtesting discipline. Written for traders, quants and product people who already know how a sportsbook works and want to build or run the pricing engine. It assumes comfort with probability and a willingness to read a formula. The through-line: pricing is a system. Probability from models and the market, checked by calibration, kept coherent across markets and in-play, and turned into margin by limits and customer management that reflect where the edge actually is.
- FoundationsIntermediate1h 36m6 lessons
Reading iGaming Financial Results
How to read a gambling company's results and know what they say. The course covers the documents in a results package and the order to read them, the vocabulary (handle, GGR, NGR, hold, actives, adjusted EBITDA, free cash flow, customer balances, net debt) and where definitions differ enough to change a conclusion, an operator's results in five numbers with the checks that turn them into an independent view, a supplier's results as a map of the industry's growth, the balance sheet, cash flow and notes where trouble shows before the headline (customer balances, leverage and covenants, goodwill and impairments, provisions, cash conversion, related parties, regulatory disclosures), and comparing companies on a rebuilt common basis and reading the sector across a results season. Written for analysts, journalists, competitors, suppliers deciding which customers to prioritise, and anyone in the industry who wants to know how the business is actually going. It assumes basic familiarity with company accounts. The through-line: the tables before the narrative, the definitions before the comparison, and the cash before the adjusted profit.
- ComplianceIntermediate1h 48m7 lessons
Responsible Gambling and Player Protection
The operational discipline behind the industry's most scrutinised obligation. This course covers what gambling harm actually is and how it differs from the clinical condition, which product and environmental characteristics increase risk and what the evidence does and does not support, how to detect risk in behavioural data without drowning in false positives, how to conduct a customer interaction that changes behaviour rather than one that documents inaction, how limits and self-exclusion have to be designed to work, how financial risk assessment is done proportionately, and the governance, incentives and measurement that decide whether any of it holds. Written for people who have to run this in practice: safer gambling and compliance teams, CRM and VIP managers, product and payments staff whose decisions change the risk profile, and executives accountable for the function. It assumes you know how the sector works and does not re-explain GGR or licensing. No jurisdiction's current thresholds are asserted, because they change. What the course teaches is the structure of the obligation, the design decisions that determine whether a control works, and how to tell a real programme from one that exists to be shown to a regulator.
- TradingBeginner1h 32m6 lessons
Sports Betting Basics: Odds, Markets and How a Sportsbook Works
The grounding every job in sports betting assumes. The course covers odds in every format and the probability behind them, the overround and why margin rather than prediction is where a bookmaker's profit comes from, the standard markets from match result to same-game parlays and how exchanges, pools and prediction markets differ, what happens inside a sportsbook from opening a market to settling it, the settlement rules that generate most disputes (voids, dead heats, Rule 4, palpable errors), how to read line movement and closing line value, and the numbers a sportsbook reports: handle, hold, GGR, NGR and what they say about the business. Written for people starting in the industry in any role, for journalists and analysts who cover it, and for anyone who wants to understand what a price is actually saying. No prior knowledge is assumed beyond arithmetic. The through-line: a price is a probability with a margin on top, and once you can read it that way the whole business makes sense.
- TradingAdvanced1h 48m7 lessons
Sports Integrity and Betting Fraud
Match fixing, spot fixing and suspicious betting, from the operator's side of the market. The course covers what corruption in sport actually looks like and why spot fixing dominates, what a suspicious betting pattern is and the innocent explanations that account for most of them, how monitoring and alert handling work across operators, monitoring companies and sports, the operator's real levers of market design, suspension, voiding and account action, the sporting and criminal frameworks and why cases fall between them, prevention through education, market design and information sharing, and building a function that sports and regulators trust. Written for trading and risk teams, compliance staff who own the reporting obligation, and anyone who has to decide whether to suspend a market or void a bet. It assumes you know how a sportsbook prices and settles. The through-line is a discipline with real consequences: a betting pattern is a hypothesis about a market, not a finding about a person. The course teaches how to describe what was seen, decide what can be defended, report what should be reported, and claim nothing more.
- TradingIntermediate2h 5m7 lessons
Sportsbook Trading & Risk Management
A sportsbook trading course covering how a modern trading function prices markets and manages risk. It explains the roles in a trading team and the shift from manual compiling to model-driven pricing, converting between odds formats and implied probability, calculating overround and margin, removing margin to recover a fair price, liability and risk positions and why balancing the book is rarely optimal, why multiplying odds works for accumulators but not same-game bet builders, in-play pricing and the sports data supply chain where latency creates exposure, customer risk profiling and how sharp and recreational bettors are told apart, and integrity monitoring and the manipulation risks different markets carry. Written for traders, risk analysts and product managers at sportsbooks and B2B providers, and for anyone who needs to understand how prices are made.
- ProductIntermediate1h 51m7 lessons
Sweepstakes and Social Casino
How the sweepstakes casino model works and why it is ending, explained for the people who have to decide what to do about it. The course places sweepstakes between social casino and licensed real-money iGaming, takes the dual-currency model apart (gold coins, sweeps coins, the free entry route, playthrough and redemption), sets out the three-element legal theory and the three ways it fails, builds the unit economics from purchase to realised redemption and compares them with a licensed casino's, covers the content and the suppliers who served the segment and then left, lays out compliance in a market with no regulator, and closes with a strategy framework: convert, exit or fight, by role. Written for sweepstakes operators deciding their road, for licensed operators and suppliers weighing exposure and opportunity, for affiliates with a state-by-state problem, for regulators choosing between prohibition and licensing, and for investors pricing a segment whose value depends on a map that changes weekly. It assumes you know how a licensed online casino is run. The through-line is precision about a legal design: the model works because of the absence of consideration, established through a free entry route and the claim that the purchase is for gold coins, and a professional who cannot describe that design cannot assess where it holds and where it fails.
- FoundationsIntermediate1h 36m6 lessons
The iGaming Value Chain: Who Does What and Who Pays Whom
The map of the online gambling industry: the seven layers from players to the state, who pays whom and in what form, where the margin sits and why, operators and the platform pieces they build or buy, each supplier type's business model (studios, live casino, sportsbook suppliers, platforms and aggregators, data and integrity, payments and KYC, affiliates, testing houses), a hundred units of revenue followed through the chain and why suppliers are valued more highly than operators, how the chain differs across the United States, Europe, Latin America, Asia-Pacific and Africa and across sports, casino, poker, lottery and prediction markets, and the standard moves companies make across layers and why most disappoint. Written for anyone who knows one layer of the industry and needs to understand the rest: product and commercial people negotiating with suppliers or operators, analysts and journalists reading results and deals, and people joining the industry who want to know where its power lies. It assumes you know what online gambling is. The through-line: value is created in the player experience, the risk management and the content; it is captured where rights, distribution and scale sit, and above everyone by the state.
- ComplianceIntermediate1h 36m6 lessons
US Online Gambling Regulation
How online gambling is regulated in the United States, from the federal statutes that constrain the market to the state licences that create it. The course covers the federal framework (the Wire Act and its three readings, PASPA and Murphy v NCAA, UIGEA, IGRA, the Commodity Exchange Act), sports betting state by state (the four models, market access and tethering, the tax range from under 10 to 51 per cent, product rules, the holdouts), online casino state by state (the seven live markets and Maine, why iGaming lags, interstate poker), licensing, compliance and tax (suitability, individual and vendor licensing, geolocation, KYC, reserves, advertising codes, Bank Secrecy Act obligations, the tax stack), tribal gaming and compacts (the three classes, exclusivity and revenue sharing, the hub-and-spoke model upheld in Florida), and the frontier (sweepstakes bans, the prediction-market circuit split, fantasy pick'em, skill games, federal proposals). Written for operators, suppliers and affiliates entering or expanding in the American market, for compliance and legal teams who need the framework rather than the headlines, and for anyone in the industry trying to understand why the United States has fifty regimes and a federal fight over the fifty-first. The through-line is that the American market is state-made and federally bounded, and that the products growing fastest are the ones testing the boundaries.
- EcosystemBeginner1h 53m7 lessons
iGaming Basics
A structured grounding in how the online gambling industry actually works: who the players are, where the money comes from, how casino and sportsbook products differ, and why regulation shapes almost every commercial decision an operator makes. Written for people entering the sector from outside it, or moving into a role that requires them to understand the business beyond their own function. **Who this is for:** New entrants to the industry, professionals joining from adjacent sectors such as fintech, media or technology, and anyone in a supporting function who needs a working command of how operators earn and lose money. **What you'll learn:** - Explain the structure of the iGaming value chain and identify where each type of company earns its margin - Distinguish between the casino and sportsbook verticals in terms of product mechanics, revenue behaviour and risk - Read and interpret the core commercial metrics of an operator, including GGR, NGR, hold and bonus cost - Describe how licensing and regulation constrain product, marketing and payment decisions in a given market - Assess a player acquisition and retention model and understand why lifetime value governs marketing spend - Discuss responsible gambling requirements and their commercial implications with informed judgement
- LeadershipAdvanced2h7 lessons
iGaming Leadership & Organisational Culture
An advanced course on leadership and organisational culture in iGaming, where regulatory accountability changes what leading a business involves. It covers which decisions can be delegated and which cannot, building teams where specialist skills are genuinely scarce, finding and removing conflicts in incentive design, why culture is set by decisions rather than statements, what breaks at each stage of growth and how much change an organisation can absorb, managing the regulator as a leadership responsibility rather than a compliance task, deciding under uncertainty and matching the effort to how reversible a decision is, and assessing an organisation honestly from behaviour rather than documentation. Written for senior managers, directors and founders, and for managers stepping into their first senior leadership role.
- LeadershipAdvanced1h 48m6 lessons
iGaming M&A and Corporate Finance
How gambling companies are bought, valued and combined. The course covers why deals happen and the archetypes that set price and structure, valuation on the right revenue with the three adjustments gambling requires (regulatory revenue quality, tax and regulatory change, cohort durability), the due diligence workstreams that exist only in this sector (licences and change of control, player funds, gaming tax, AML and responsible gambling practice, platform and content rights), deal structure as risk allocation (shares or assets, locked box, earnouts, escrows, warranty insurance, conditions precedent, material adverse change), the long regulatory middle between signing and closing, and integration: the first hundred days, platform migration, brand and people, and reporting whether the value arrived. Written for operators and suppliers considering a deal, corporate development and finance teams, advisers new to the sector, and journalists and analysts who want to read a deal announcement properly. It assumes familiarity with company accounts and the basic vocabulary of M&A. The through-line: a gambling deal is a bet on customers, made under a regulator's supervision, paid for on a synergy case that only integration can deliver.
- OperationsIntermediate1h 36m6 lessons
iGaming Platform and Technology
What an iGaming platform is and how it is chosen, integrated, certified and run. The course covers the anatomy of a platform (the PAM and the wallet ledger, game aggregation and the seamless wallet, the sportsbook, payments orchestration, identity, screening and responsible-gambling modules, the bonus engine, reporting and the back office), the build-buy-rent decision in technical terms (white label, turnkey, proprietary and the hybrid most operators run, with an evaluation checklist that ends with exit), integrations (games, sportsbook feeds and settlement, payments, identity and geolocation, and how integrations are operated), certification, hosting and regulatory technology (technical standards, game and platform certification, change control, in-state and EU hosting, real-time regulatory feeds, security standards), data, performance and resilience (event architecture, warehouses and operational stores, spiky load, the wallet as bottleneck, redundancy, degradation, disaster recovery, observability), and running the technology organisation (teams by stage, supplier management, release trains, migrations, and where the technology is going). Written for operators choosing or replacing a platform, for product, engineering and data people entering the industry, for suppliers who want to understand the operator's side, and for compliance teams who need to know what the technology does before they certify it. The through-line is that the platform is mostly connections and a ledger, that everything an operator can differentiate on sits above the ledger, and that regulation decides what runs where and how fast it can change.
- MarketingIntermediate1h 50m7 lessons
iGaming SEO and Organic Growth
Organic search is the gambling industry's most durable acquisition channel and the one held to the highest standard. This course teaches how to compete for it: why the channel matters more in gambling than anywhere else and who is fighting for the same page, keyword strategy by intent, market and business type, the technical foundation (market pages and hreflang, server rendering, canonical game pages, page experience, crawl control, blocking people not crawlers), the trust signals a YMYL gambling page must carry and the content models that survive updates, how the grey link market works and what earns links that last, doing SEO inside licence conditions and against unlicensed competition, and measurement, attribution and what AI search is doing to the channel. Written for marketing and SEO teams at operators, for affiliates whose business is ranking, for suppliers who want operators to find them, and for publishers whose traffic is organic by design. It assumes general familiarity with how search engines work. The through-line is that search engines are trying to identify the gambling sites a reasonable person would trust, and the tactics that last are the ones that make a site easier to trust rather than harder to detect.