A course on product management and innovation in iGaming, where regulation shapes design at the level of individual features, not just policy. It covers registration and verification journeys that satisfy regulation while losing as few customers as possible, and where people drop out, lobby and navigation for catalogues of thousands of games on small screens, recommendation and personalisation, responsible design as a product discipline and tools customers actually use, shared wallets and movement between casino and sportsbook, experiments designed for the statistical quirks of gambling data, and a structured way to test claims made for emerging technology.
Written for product managers, designers and UX researchers at operators and platform providers, and for commercial leads who set product priorities.