- Advertising permitted
- Yes
- Affiliate rules
- Affiliates are not separately licensed by the MGA, but their promotion is a commercial communication of the licensee, so the licensee remains accountable for compliance.
- Sponsorship rules
- Sponsorship counts as commercial communication and carries the same disclosure and content obligations, including the identification requirements and the restrictions on public visibility.
- Celebrity and influencer rules
- Commercial communications must not appeal to minors or use imagery, characters or personalities with particular appeal to those under 18. Influencer promotion falls within the definition of commercial communication.
- Social media rules
- Online and social media promotion is commercial communication and carries the same disclosure and content requirements, including the prohibition on appealing to minors.
- Bonus advertising rules
- Promotional offers must be presented clearly with their material terms, and must not be misleading about the likelihood of winning or the value of the offer.
- Mandatory warnings
- Commercial communications must carry responsible-gaming information along with the licensee name, licence number and minimum participation age.
- Penalties for breach
- The MGA operates a Commercial Communications Committee and has published guidelines. It can require withdrawal of non-compliant material and impose administrative penalties, escalating to action against the licence for serious or repeated breaches.