iGaming Leadership & Organisational Culture

The Playa has just brought one of the iGaming industry's most experienced VIP operators on board as a Strategic Advisor. The timing is no accident. With personalisation moving from competitive edge to baseline expectation, the company is positioning its new VIP Intelligence product to reshape how operators manage their most valuable players.

If you walk the floor of any major iGaming conference, you are usually drowning in a sea of cheap black polyester. Sandra Bondare, Co-Founder of Swag42, argues that this isn't just a fashion crime; it is a strategic business error.

Crossing the floor from supplier to operator is a path well-trodden in the iGaming sector, but few make the leap with as much impact, or into as complex an organisation, as Simon Westbury.