The rules that bind gambling affiliates, market by market, and how to build the function that keeps an affiliate paid. The course covers why regulators moved from ignoring affiliates to holding operators responsible for them and then licensing them directly, the United Kingdom's reference regime (the licence conditions, the CAP Code's gambling rules, disclosure, the self-exclusion line, the White Paper changes), the United States' state-by-state licensing on a compensation test and the sweepstakes and prediction-market frontier, Europe from the outright bans through the Netherlands' targeting proof and Sweden's moderation duty to Romania's affiliate licence, the three markets (Brazil, Ontario, Australia) whose recent rules removed the bonus and named the influencer, the mechanics of contracts, approval, monitoring, enforcement and data protection, and how to build and scale an affiliate compliance function with a permission matrix at its centre.
Written for affiliates operating in or entering regulated markets, for the operator-side affiliate and compliance managers who police them, and for anyone buying or auditing an affiliate business. The companion courses are Building an iGaming Affiliate Business, Affiliate Marketing and Marketing Compliance and Advertising Standards.
The through-line is that affiliate compliance is not a constraint on the business; in a regulated market it is the licence to be in the business at all.