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MARKETING & GROWTHCustomer Service & VIPExcellenceBeginner · 7 lessonsiGaming Times Learning

Course

Customer Service & VIP Excellence

Beginner
2h
7 lessons

A course on customer service and VIP management in a gambling business, where support is also where regulatory obligations meet the customer. It covers how a support operation is structured across channels, tiers and shifts, verification and withdrawal disputes and which requirements are genuinely mandatory, bonus and settlement complaints where the operator is contractually right and the customer still feels misled, how VIP programmes work and why they concentrate the sector's most serious regulatory risk, recognising and responding to signs of gambling harm in a conversation, the front-line duties that apply to staff personally, including the tipping-off restriction, and measuring service by resolution quality rather than handling speed.

Written for support agents and team leaders, VIP and account managers, and the compliance and safer gambling staff they escalate to.

Lessons

  1. 01

    Inside a Gambling Support Operation

    16 min

  2. 02

    Verification and Withdrawal Disputes

    17 min

  3. 03

    Disputes and Complaints Handling

    17 min

  4. 04

    VIP Management and Its Tensions

    18 min

  5. 05

    Recognising and Responding to Harm

    18 min

  6. 06

    Regulatory Obligations on the Front Line

    17 min

  7. 07

    Measuring and Improving Service

    17 min

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