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Course

iGaming Basics

Beginner
1h 53m
7 lessons

A structured grounding in how the online gambling industry actually works: who the players are, where the money comes from, how casino and sportsbook products differ, and why regulation shapes almost every commercial decision an operator makes. Written for people entering the sector from outside it, or moving into a role that requires them to understand the business beyond their own function.

Who this is for: New entrants to the industry, professionals joining from adjacent sectors such as fintech, media or technology, and anyone in a supporting function who needs a working command of how operators earn and lose money.

What you'll learn:

  • Explain the structure of the iGaming value chain and identify where each type of company earns its margin
  • Distinguish between the casino and sportsbook verticals in terms of product mechanics, revenue behaviour and risk
  • Read and interpret the core commercial metrics of an operator, including GGR, NGR, hold and bonus cost
  • Describe how licensing and regulation constrain product, marketing and payment decisions in a given market
  • Assess a player acquisition and retention model and understand why lifetime value governs marketing spend
  • Discuss responsible gambling requirements and their commercial implications with informed judgement

Lessons

  1. 01

    What iGaming Actually Is

    14 min

  2. 02

    The Value Chain and Who Earns What

    16 min

  3. 03

    Inside the Casino Vertical

    16 min

  4. 04

    Inside the Sportsbook Vertical

    16 min

  5. 05

    The Money: Metrics and Unit Economics

    17 min

  6. 06

    Regulation, Licensing and Compliance

    17 min

  7. 07

    Responsible Gambling and Sustainable Revenue

    17 min

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