- Advertising permitted
- Yes
- Watershed
- 06:00 to 21:00 daily, applying to broadcast and internet advertising for virtual slots, online poker and online casino games. Sports betting is outside this watershed but may not be advertised immediately before or during the live broadcast of the event it concerns.
- Affiliate rules
- Affiliates are not separately licensed. Promotion of unlicensed offers is prohibited, and licensees remain accountable for advertising carried out on their behalf.
- Sponsorship rules
- Advertising inside sports venues is limited to umbrella-brand advertising. On shirts, only umbrella-brand (Dachmarken) advertising is permitted, which keeps the corporate brand visible while excluding promotion of specific gambling products.
- Celebrity and influencer rules
- Advertising may not use the participation of active athletes or sports officials in a way that creates the impression of an endorsement of gambling, and must not target minors or vulnerable groups.
- Social media rules
- The same content restrictions and the 06:00 to 21:00 online watershed for virtual slots, online poker and online casino apply to internet and social media advertising.
- Bonus advertising rules
- Advertising must not misrepresent the chance of winning or the value of a prize, which constrains how bonuses and free-play offers may be presented.
- Mandatory warnings
- Advertising must carry information on the prohibition of participation by minors, on the risk of addiction and on help and counselling options.
- Penalties for breach
- The Gemeinsame Gluecksspielbehoerde der Laender supervises advertising and can issue prohibition orders, impose administrative fines and take action against the licence itself.