- Advertising permitted
- Yes
- Affiliate rules
- Affiliates are not separately licensed. Promotion on behalf of a licensed operator counts as that operator commercial communication, so the operator carries responsibility for compliance.
- Sponsorship rules
- Sponsorship is permitted for licensed operators but is treated as commercial communication, so it falls within the ANJ annual strategy review and the general content restrictions, including the prohibition on targeting minors.
- Celebrity and influencer rules
- Advertising may not use figures or imagery that appeal principally to minors, and must not present gambling as a route to social success or financial security. Influencer promotion is treated as commercial communication and falls within the same regime.
- Social media rules
- Online and social media promotion is commercial communication and is covered by the same decree and guidelines, including the mandatory prevention message and the prohibition on targeting minors.
- Bonus advertising rules
- Financial inducements are regulated alongside advertising. The ANJ reviews bonus and gratification practices as part of the annual strategy, and offers must not encourage excessive play.
- Mandatory warnings
- All gambling advertising must carry the prevention message that playing carries risks, opening with the words "Jouer comporte des risques", together with the national helpline number 09 74 75 13 13. On television and in cinema the message must occupy at least 7% of screen height or appear on a closing screen, and in print it must run horizontally across at least 7% of the advertising space.
- Penalties for breach
- The ANJ can order removal of non-compliant communications and can escalate to its sanctions procedure, which may result in financial penalties and, for serious or repeated breaches, action against the licence.