- Advertising permitted
- No
- Affiliate rules
- Affiliates are not separately licensed. Promotion of gambling to Belgian consumers falls within the general advertising prohibition, and only licensed operators may be promoted where a carve-out applies.
- Sponsorship rules
- Sponsorship is being phased out rather than cut off at once. Stadium advertising ended on 1 January 2025, restricted shirt sponsorship runs through the transition on a name-logo-only basis capped at 75 square centimetres, and all sports sponsorship ends on 1 January 2028.
- Celebrity and influencer rules
- Use of well-known figures, athletes and influencers to promote gambling is prohibited, consistent with the general ban and with the decree aim of removing gambling from everyday visibility.
- Social media rules
- Advertising on websites and social media is prohibited, with limited exceptions for an operator own channels where a user has actively sought the information.
- Bonus advertising rules
- Bonus and free-bet promotion is caught by the general prohibition on gambling advertising.
- Mandatory warnings
- Where a permitted communication is made, responsible-gambling messaging and the age restriction apply. The minimum age for betting and for slot arcades rose to 21 in September 2024.
- Penalties for breach
- The Kansspelcommissie supervises the regime and can impose administrative fines and licence sanctions, with criminal penalties available under the Gaming Act for the most serious breaches.