Marketing Compliance and Advertising Standards

Gambling advertising in practice, for the people who actually publish it. The course covers the four layers that govern an advertisement and why a lawful one still gets pulled, the five objectives every code is pursuing and how to predict a ruling from them, the shift from content rules to targeting and the suppression failures that keep recurring, affiliate control from contract to termination, bonus advertising where consumer law and licence conditions converge, sponsorship, influencers and streamed content, and the sign-off model that stops compliance becoming a bottleneck everyone routes around.

Written for marketing, CRM, affiliate and social teams, the compliance people who support them, and anyone who has had a campaign stopped late. It assumes you know how acquisition works and does not re-explain CPA or rev share.

No jurisdiction's current rules, watershed times or thresholds are stated as fact, because they change frequently and with short notice. What the course teaches is what every code is trying to prevent, which is stable, and the controls that survive an audit.