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Course

Market Entry and Licensing

Advanced
1h 51m
7 lessons

How an operator decides to enter a jurisdiction, gets licensed, builds for it and survives the first year. The course covers the four states a market can be in and why "grey" and "unregulated" are not the same thing, how to assess a market in the order that matters, why turnover taxation is a structurally different proposition from GGR taxation, what a regulator is actually assessing in a licence application and why applications are refused, the certification and reporting build that decides the timeline, the advertising and affiliate conduct rules that trip new entrants in their first quarter, the first compliance review, and the operating model that makes an eighth market cheaper than a second.

Written for the people who run these projects: strategy and corporate development, compliance and legal, finance modelling the case, and the product and engineering leads who discover late that regulator reporting is on the critical path.

No jurisdiction's tax rates, fees or timelines are stated as fact, because they change. What the course teaches is the structure of the decision, the arithmetic that decides it, and the failures that recur.

Lessons

  1. 01

    Market Types and the Strategic Question

    15 min

  2. 02

    Assessing a Market

    16 min

  3. 03

    The Licence Application

    16 min

  4. 04

    Certification, Reporting and the Build

    15 min

  5. 05

    Advertising, Affiliates and Conduct Rules

    15 min

  6. 06

    Launch and the First Year

    17 min

  7. 07

    Running Several Markets at Once

    17 min

Recent coverage on this topic

Yokohama's Anti-Casino Mayor Has Resigned, and Japan Wants More IR Bids
Regulatory

Yokohama's Anti-Casino Mayor Has Resigned, and Japan Wants More IR Bids

Takeharu Yamanaka won in 2021 on a platform of killing the city's integrated resort bid, and did. He has now stepped down over a workplace harassment finding, weeks before a special election, in a country whose prime minister supports a second round of casino licensing and whose tourism agency will take applications from May 2027.

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