iGaming Industry Glossary

A category of fraud in which a third party gains control of a legitimate player account to extract funds, exploit bonuses, or launder money. A priority for operator fraud and CX teams.

A registered customer who has placed at least one wager within a defined reporting period. A core operator KPI and one of the inputs into ARPU calculations.

A non-statutory profitability measure widely used in operator and supplier earnings, excluding items such as M&A costs, restructuring, share-based payments, and exited markets.

Agenzia delle Dogane e dei Monopoli. The Italian customs and monopolies agency that licenses and regulates online and retail gambling. Successor in branding to AAMS from 2012.

A third party that drives traffic and registrations to an operator in exchange for commission, paid as CPA, revenue share, hybrid, or tenancy.

Operator-level financial vulnerability checks, formalized in some jurisdictions, that limit player spend based on income, credit, and behavioral signals. A contentious topic in the UK, Netherlands, and Australia.

The US trade body representing commercial casinos, suppliers, and adjacent businesses.

The regulator of the Channel Island jurisdiction of Alderney, historically a hub for online gambling.

The Alcohol and Gaming Commission of Ontario, regulator of Ontario's regulated online market.

A B2B supplier that integrates content from many game studios and exposes it to operators through a single API, removing the need for individual studio integrations.

Alberta Gaming, Liquor and Cannabis. The provincial regulator and operator of gambling in Alberta, Canada.

The body of regulation, internal policy, and tooling operators must implement to detect and prevent the use of gambling products to launder the proceeds of crime.

Autorité Nationale des Jeux. The French national gambling regulator established in 2020, replacing ARJEL with expanded scope across online betting, poker, and land-based products.

The technical contract through which platforms, suppliers, and PSPs exchange data and trigger actions in real time. The currency of every B2B integration in iGaming.

Fraud in which a player is manipulated into authorizing a payment to a criminal, increasingly relevant under open banking deposit flows.

Autorité de Régulation des Jeux En Ligne. The former French online gambling regulator, replaced by ANJ in 2020. Still referenced in older regulatory and market documentation.

Net or gross revenue divided by active player count over a period. Used to benchmark monetization efficiency and market quality.

Business-to-business. Suppliers that sell technology, content, and services to operators rather than directly to players. Includes platform providers, game studios, aggregators, PSPs, KYC vendors, and compliance tooling.

Business-to-consumer. The licensed operator that serves players directly and holds the regulatory relationship.

The internal administrative system used by operators to manage players, bonuses, content, payments, risk, and reporting.

British Columbia Lottery Corporation. The Crown corporation that conducts and manages gambling in British Columbia, Canada, including the PlayNow online platform.

A sportsbook product allowing players to combine multiple selections from a single event into one priced wager. A core differentiator across modern sportsbook platforms.

A peer-to-peer marketplace where players bet against each other rather than against a bookmaker, with the platform earning commission on net winnings.

A statutory contribution paid by bookmakers, most notably the UK Horserace Betting Levy, used to fund the relevant sport.

The UK industry trade body representing licensed casinos, betting shops, and online operators.

Operators serving players in clear breach of local prohibition. Distinct from grey market activity and a focus of regulator enforcement and payments blocking.

Patterns of play designed to extract value from promotional offers without genuine engagement. A core fraud and risk discipline within operator teams.

The structural profit margin built into sportsbook odds. Synonymous with overround in single-event analysis.

The fully loaded cost of acquiring one paying player, including media, affiliate, and creative spend. Compared against LTV to assess unit economics.

The payments module inside an operator's product where players deposit and withdraw. Integrated with multiple PSPs and local payment methods.

Retail casino payment models that replace cash on the floor with digital wallets, cards, and app-based funding. A major operational shift in US tribal and commercial casinos.

The baseline KYC and risk assessment performed on every customer at onboarding. Distinct from Enhanced Due Diligence applied to higher-risk profiles.

The lab and regulator approval process required for games, RNGs, and platform components to be made available in a jurisdiction.

A reversal of a card transaction initiated by the cardholder's bank. A significant cost and fraud signal for operators, monitored closely by acquirers.

The rate at which active players stop being active over a defined period. A leading indicator of retention health and product fit.

A retention and revenue analysis method grouping players by acquisition period (week, month, campaign) and tracking their behavior over time.

Colombia's national gambling regulator. The first Latin American authority to license regulated online operators (2016) and a benchmark framework for the region.

Coordinated play between accounts to defraud an operator or other players, particularly in poker. A core integrity issue.

The function responsible for meeting regulatory obligations across licensing, AML, responsible gambling, advertising standards, and reporting.

The percentage of visitors who register, or of registrations who deposit. Tracked across the full acquisition funnel.

A flat fee paid to an affiliate or media partner for each qualifying new depositing player.

The systems and campaigns operators use to communicate with, segment, and retain players across email, SMS, push, and on-site messaging.

An operator whose deposits, balances, and withdrawals are denominated in cryptocurrencies, typically licensed offshore and sometimes built on provably fair game mechanics.

A long-standing offshore license historically popular with operators serving multiple grey and unregulated markets. Subject to significant reform under the new Curacao Gaming Authority framework.

A real-time stream of odds, scores, or events supplied by a sports data provider to operators for use in pricing and settlement.

Daily Active Users and Monthly Active Users. Engagement metrics borrowed from broader digital products, increasingly used alongside traditional gambling KPIs.

Free-to-play access to real-money games, allowed in some jurisdictions and restricted in others (notably the UK for unregistered users).

A cap on the amount a player can deposit over a defined period, set by the player, the operator, or by regulator-mandated default.

A US-originated product category where players pay an entry fee to build a virtual roster of athletes and win prizes based on real-world performance. Legally treated as gaming, gambling, or contests of skill depending on jurisdiction.

The New Jersey Division of Gaming Enforcement, the state regulator for online and land-based gambling and a benchmark US licensing authority.

La Dirección General de Ordenación del Juego. The Spanish online gambling regulator within the Ministry of Consumer Affairs.

Direcção de Inspecção e Coordenação de Jogos. The Macau gaming regulator overseeing the world's largest casino market by GGR.

A B2B contract under which a studio or aggregator licenses content to an operator or platform, covering territories, commercials, and exclusivity.

A registered account with no activity for a defined period. Subject to operator and regulator rules around balance treatment, communication, and closure.

The pre-contract review of a counterparty covering license status, beneficial ownership, AML controls, and financial standing. Heavy in M&A, supplier onboarding, and partnership deals.

Earnings before interest, tax, depreciation, and amortization. The headline profitability metric reported by listed operators and suppliers.

A higher-tier KYC and source-of-funds review applied to high-risk customers, including PEPs and high-net-worth players.

Επιτροπή Εποπτείας και Ελέγχου Παιγνίων, the Hellenic Gaming Commission. Regulator of all licensed gambling activity in Greece.

The Brussels-based trade body representing leading EU-licensed online operators.

A land-based slot or video gaming machine. The dominant revenue driver in many US and Australian casino floors.

eGaming Review, a long-running B2B publication and awards franchise covering the online gambling industry.

Fully electronic identity verification using database lookups, document scanning, and biometrics, replacing traditional manual document checks where regulation permits.

A sponsorship structure where an athlete, celebrity, or influencer is paid to promote an operator. Subject to growing advertising restrictions in regulated markets.

A regulatory penalty (fine, license condition, suspension, or revocation) imposed on an operator or key person for breach of licensing conditions.

A reporting and investment framework increasingly applied to gambling operators, covering responsible gambling, AML controls, advertising standards, and supplier conduct.

A vertical covering wagers on competitive video gaming. A growing product category with its own integrity bodies, data feeds, and youth-protection concerns.

A retail betting machine offering casino-style content at fixed odds. Subject to high-profile UK stake limit reductions in 2019 that reshaped the high street betting market.

The regulatory cap on maximum stake per spin or hand on retail betting terminals. A reference case for stake limit policy in other markets.

A long-term commercial arrangement granting a partner the right to operate under an established brand, common in retail betting and selected casino models.

The teams and systems that detect bonus abuse, payment fraud, account takeover, multi-accounting, and collusion across an operator's player base.

A bonus mechanic that allows a number of slot spins at no cost to the player. Carries specific accounting treatment and is a major affiliate hook.

A non-real-money product (social casino, free sportsbook game) used for acquisition, engagement, or in regulated US states pre-launch.

A player who has just made their first deposit. The conversion of a registration into an FTD is a primary commercial KPI and a standard affiliate payout trigger.

The sequence of states a player moves through (visit, register, verify, deposit, wager, retain). The unit of analysis for acquisition and CRO teams.

The annual Las Vegas trade event run by the AGA and Reed Exhibitions. The primary US-facing gaming industry conference.

The UK-based charity that commissions research, education, and treatment for gambling-related harm, funded primarily by voluntary industry contributions.

The Gambling Commission of Great Britain, the UK statutory regulator established by the Gambling Act 2005.

A B2B supplier that designs and develops casino games (slots, table games, live games, crash games) for distribution to operators via aggregators or direct integration.

The tax levied on gambling activity. Structure varies dramatically by jurisdiction, from GGR-based to turnover-based to player-loss-based.

The UK national self-exclusion scheme, mandatory for all UKGC-licensed online operators. Allows players to self-exclude across all UK-licensed sites with a single registration.

The General Commercial Gaming Regulatory Authority of the United Arab Emirates, established in 2023 to regulate licensed gambling in the UAE.

Technical restriction of access to a gambling service based on the player's geographic location, typically by IP address, device geolocation, or payment routing.

The Gemeinsame Glücksspielbehörde der Länder, the joint German gambling authority for online gambling, operational since 2023.

Total player stakes minus player winnings. The headline revenue figure for operators and the basis for many regulatory frameworks and taxes.

A long-standing online gambling license issued by the Government of Gibraltar. Historically dominant for operators serving the UK market pre-2014.

A leading independent testing laboratory for gambling technology, certifying games, RNGs, and platform components against jurisdiction-specific standards.

A generic acronym used by several regulators (Bermuda Gaming Commission, Gibraltar Regulatory Authority, others). Context determines which specific regulator is meant.

Operating in a jurisdiction where the legal framework is unclear or doesn't specifically address online gambling. Contrasted with black market (explicit prohibition) and white market (clear licensing).

The Isle of Man's gambling regulator, licensing online operators serving multiple jurisdictions.

Total amount wagered over a period, before payouts. Standard US sports betting reporting metric, equivalent to turnover.

An alternative English-language reference to EEEP, the Greek gambling regulator.

GGR divided by handle, expressed as a percentage. The realized margin on sportsbook or casino activity over a period.

The parent corporate entity above operating subsidiaries holding gambling licenses. Used to structure tax, liability, and regulatory exposure.

A statutory contribution from bookmakers to fund horse racing, most prominently the UK Horserace Betting Levy.

A casino game where the operator is the counterparty to all player bets, as opposed to player-versus-player products like poker or peer-to-peer betting exchanges.

An affiliate commercial structure combining CPA and revenue share, balancing upfront predictability with long-tail upside.

The major annual international gambling trade event, historically held in London and now hosted in Barcelona.

The integrated technology stack that powers an online gambling operator. Typically combines PAM, payments, content management, bonus engine, CRM, and reporting.

iGaming Business, a major industry publication and event franchise covering online gambling commercially and editorially.

The Illinois Gaming Board, regulator of casinos, sports betting, and video gaming terminals in Illinois.

The Indian Gaming Regulatory Act (US, 1988). The federal framework establishing tribal sovereignty over gaming on tribal lands.

A game development capability owned by an operator group rather than a third-party supplier. Increasingly common at scale to differentiate content and capture studio economics.

Sports betting on events while the event is in progress, with odds updated in real time. The dominant share of sportsbook turnover in most mature markets.

Acquisition and brand activity using social media creators with engaged followings, increasingly used in gambling alongside or in place of traditional endorsement.

Withdrawal flows that pay winnings to the player in near-real-time, typically via faster payment rails, open banking, or wallet providers.

The technical and commercial work required to connect a supplier's services to an operator's platform. The currency of B2B partnerships.

Brands, characters, music, and content licensed by studios to create themed slot and casino content. A growing commercial category in B2B content.

Combining player contributions across operators or markets to fund larger progressive jackpots, increasing prize potential and player engagement.

A jointly-owned operating entity created to combine partner capabilities, common in market entry and tribal-state arrangements.

A third party that brings VIP players to a casino, traditionally providing credit and travel arrangements. Historically central in Macau and elsewhere; significantly disrupted by Macau enforcement action from 2021.

A regulatory territory with its own licensing framework and gambling law. The fundamental unit of operator market analysis.

The gambling regulator of the Mohawk Territory of Kahnawake in Quebec, Canada. One of the longest-running offshore online gambling licensors.

A quantitative metric used to track and report business performance. iGaming uses a standardized set of operator KPIs covering acquisition, engagement, retention, and risk.

The Dutch gambling regulator. Opened the Dutch regulated online market in October 2021 and has been actively enforcing licensing and responsible gambling rules since.

The corporate-counterparty equivalent of KYC, applied to operator due diligence on suppliers, affiliates, and B2B partners.

The identification, verification, and risk assessment of players, performed at onboarding and refreshed periodically. The foundation of AML compliance and one of the largest sources of conversion friction.

A physical casino property. Distinct from online gambling, with different licensing, technical, and operational frameworks.

The process of generating prospective player records through marketing activity, before formal registration. Less common in iGaming than in B2B contexts but increasingly relevant.

The legal authorization to conduct gambling activity in a jurisdiction, issued by the relevant regulator after a defined application process.

A regulatory action temporarily preventing an operator from continuing to take new business while licensing concerns are resolved. A significant enforcement tool short of full revocation.

The active player volume on player-versus-player products (poker, betting exchanges, peer-to-peer markets). Critical for product quality on these verticals.

Casino games hosted by live human dealers and streamed to players in real time. The fastest-growing casino category over the past decade, dominated by Evolution.

The continuous operation and optimization of live promotions, events, and content drops, borrowed from mobile gaming terminology.

Adapting product, content, and marketing to a specific market's language, payment methods, regulatory rules, and cultural preferences.

A structured engagement and rewards program tied to player activity, with tiered status, points accumulation, and progressive benefits.

The projected total revenue from a player across their full relationship with the operator. Compared against CAC to assess acquisition unit economics.

Corporate transactions combining operators or suppliers. A defining feature of iGaming over the past decade, with multiple major deals reshaping the operator and supplier landscape.

The structural profit built into operator pricing. Used distinctly for bookmaker margin (sportsbook), house edge (casino), and overall operating margin.

The right to operate in a regulated market, often acquired through partnership with a licensed local entity (US states), through licensing application, or through M&A.

Corrupt arrangement of sporting outcomes to enable profitable betting, typically through coordinated betting and pre-arranged sporting actions.

The commercial rights to distribute live or recorded sporting content, foundational for sportsbook in-play product and increasingly directly contracted between sports leagues and operators.

The gambling regulator of Malta, the largest secondary licensing jurisdiction for European online gambling.

The Michigan state gambling regulator, overseeing one of the larger US online gambling markets.

The Massachusetts state gambling regulator, overseeing the state's casino and online sports betting markets.

Moving an operator from one platform to another, typically a major multi-year project with significant operational and regulatory complexity.

A person whose payment account is used (knowingly or not) to move illicit funds. A specific AML risk vector that operators must detect and disrupt.

The discipline of identifying when a single individual operates multiple accounts at an operator, breaching terms and conditions and enabling bonus abuse.

Operating multiple consumer brands within a single licensed entity or operator group, targeting different segments or market positions.

A strategy and capability of serving players consistently across web, mobile web, app, and (where relevant) retail channels.

A profitability proxy used in operator reporting, particularly in markets where GGR reporting is incomplete or where bonus accounting affects revenue measurement.

A shared platform aggregating player liquidity across multiple operators, used in poker, bingo, and some progressive jackpot products.

A promotional offer designed to convert newly registered players to first depositors and engaged ongoing players. Typically structured as deposit match, free spins, free bets, or risk-free bets.

The South African gambling regulator at federal level, working alongside provincial regulators. South Africa is one of the largest African gambling markets.

The Nevada Gaming Commission, the licensing body for Nevada gambling working alongside the Nevada Gaming Control Board (the operational regulator).

The Nevada Gaming Control Board, the operational regulator of Nevada gambling working alongside the Nevada Gaming Commission (the licensing body).

GGR minus the net cost of bonuses and other defined adjustments. The closer-to-commercial measure of operator revenue.

An operator targeting a specific vertical, demographic, or aesthetic segment rather than the broad mass market. Bingo, poker, women-focused, and esports-focused brands are typical examples.

The US federal regulator of tribal gaming, operating under the Indian Gaming Regulatory Act framework.

A real-time stream of priced betting markets supplied to operators by trading suppliers, enabling sportsbook product without in-house pricing capability.

A US Treasury Department agency administering economic sanctions. OFAC sanctions lists are checked by operators as part of CDD and ongoing screening.

A gambling license issued by a jurisdiction outside the market where the operator's players are located. Used historically for grey-market and selected white-market operation.

A strategy explicitly integrating land-based and online operations, with shared loyalty, marketing, and player data across channels.

The process of registering, verifying, and orienting a new player. The most heavily measured and optimized step in the acquisition funnel.

Oficiul Naţional pentru Jocuri de Noroc. The Romanian gambling regulator overseeing a licensed online market that has been one of Eastern Europe's larger gambling jurisdictions.

A regulatory framework requiring banks to provide standardized API access to account data and payment initiation. Used in iGaming for KYC verification (income/affordability data) and instant deposit/withdrawal.

The B2C-licensed entity offering gambling products to players. The accountable license holder regardless of which B2B suppliers provide underlying technology.

The amount by which the implied probabilities of all outcomes in a betting market sum to more than 100%. The technical measure of bookmaker margin on a single market.

The Philippine gambling regulator and operator. Issuer of POGO licenses for offshore gambling services, a politically charged segment.

The core platform layer holding the player account, balance, transaction history, KYC state, and bonus liabilities. The technical heart of any operator.

A pooled-betting model used primarily in horse racing, where bets are pooled and payouts calculated from the pool after the operator's commission. Distinct from fixed-odds bookmaking.

A frictionless onboarding model pioneered by Trustly where the player's first deposit also performs identity verification through bank login, removing separate registration and KYC steps.

A layer that routes transactions across multiple PSPs to optimize success rates, costs, and compliance signals. A standard tool for scaled operators.

The underlying networks (card, ACH, faster payments, crypto, e-wallets) that move money. The choice of rails shapes deposit flow, latency, cost, and chargeback exposure.

A category of higher-risk customer (senior public officials, their family members and close associates) subject to enhanced due diligence under AML frameworks.

The Pennsylvania gambling regulator. Oversees one of the largest US regulated online markets alongside Pennsylvania's land-based casino sector.

A B2B supplier of the core PAM, back office, and (often) sportsbook or casino integration that licensed operators run on. The most strategic supplier relationship for most operators.

The regulatory requirement that player balances be held in accounts separate from operator operating funds, often with additional protection measures.

The aggregate set of active players sharing a poker or bingo network. The fundamental input to product liquidity.

The broader compliance discipline covering responsible gambling, affordability, vulnerability detection, and customer interaction. Often equivalent to "responsible gambling" but framed more broadly.

A tax levied based on where the player is located rather than where the operator is licensed. The dominant tax structure in mature regulated markets.

Digital advertising paid on a per-click basis, typically via Google Ads and Microsoft Advertising. A core acquisition channel for operators in markets that permit it.

Automated buying of display, video, and native ad inventory through real-time bidding platforms. A scalable acquisition channel subject to gambling-specific brand safety considerations.

Operator-owned technology stack, in contrast to licensed third-party platforms. The choice between proprietary and licensed is a foundational strategic decision.

A licensed payments company that processes deposits and withdrawals between players and operators. The B2B layer in the payments stack.

A direct-to-device message delivered through mobile app infrastructure. A core CRM channel for app-based operators.

A deposit that meets minimum threshold and product criteria to trigger a welcome bonus, free bet, or affiliate CPA payment.

The discipline of testing software, content, and integrations before deployment. Particularly important in gambling given regulatory stakes and revenue exposure.

Gambling activity involving actual currency wagers and prizes, as distinct from social casino or free-to-play products with virtual currency only.

The accounting process of matching transactions across systems (PAM, cashier, PSPs, banks) to confirm financial accuracy and identify discrepancies. A core finance and operations function.

A jurisdiction with explicit licensing framework, technical standards, and regulatory supervision of gambling activity. The strategic focus of major operator growth.

A framework for testing new gambling products or technology in a controlled environment with regulator engagement before full market launch. Used by some progressive regulators including UKGC and selected US states.

A promotional offer targeted at existing players to incentivize additional deposits beyond the welcome bonus. A core CRM retention mechanic.

The operator-level discipline and regulatory framework around preventing and mitigating gambling-related harm. One of the largest and fastest-evolving compliance functions.

The discipline and metrics around keeping acquired players engaged over time. The inverse of churn and the foundation of LTV.

An affiliate commercial structure paying ongoing percentage of net revenue from acquired players. The historical affiliate model in most markets, increasingly replaced by CPA in mature regulated markets.

A feature allowing players to cancel pending withdrawal requests and return funds to playable balance. Removed or restricted in many regulated markets as a player protection measure.

The B2B server-side platform that hosts game logic, RNG, and game state for casino content distributed to operators. The technical backbone of remote gaming.

The structured approach an operator uses to identify, assess, monitor, and respond to financial, regulatory, operational, and conduct risks. The board-level apparatus for managing the operator as a regulated business.

The certified algorithmic system generating random outcomes for casino game results. A foundational technical and regulatory component for any online casino product.

An M&A strategy of consolidating multiple smaller operators or suppliers into a single larger group, common in B2B platform and content acquisitions over the past decade.

The long-run percentage of stakes returned to players in a given casino game. Mandatory disclosed in most regulated markets and a key competitive feature in casino content.

A subscription-based software delivery model where the supplier hosts and operates the platform, with operators consuming via APIs. The dominant B2B delivery model in modern iGaming.

The continuous compliance process of checking player and counterparty records against OFAC, UN, EU, and other sanctions lists. A foundational AML control.

A formal regulatory filing by an operator to the relevant Financial Intelligence Unit about suspected money laundering or financial crime. A core AML compliance output.

Sports Betting Community, a major industry trade publication and conference organizer. Heavy focus on betting industry conferences and awards.

The discipline of dividing the player base into actionable groups based on behavior, value, demographics, and risk. The foundation of CRM, marketing, and risk management.

A player-initiated mechanism preventing access to gambling services for a defined period. A foundational responsible gambling tool, increasingly implemented at multi-operator or national level.

Pooling of player liquidity across multiple operators, markets, or jurisdictions to improve product quality on peer-to-peer products. Most relevant for poker but applicable to bingo and shared jackpot networks.

A different brand operated by the same operator group, often on the same underlying platform but with differentiated positioning, design, or product mix.

A branded operator brand running on a licensed network or platform, particularly common in poker networks and US sports betting market access structures.

The compliance verification of where a player's gambling funds originated, distinct from source of wealth (which addresses overall wealth accumulation). Applied to higher-risk customers under EDD.

The compliance verification of how a player accumulated their overall wealth, applied to higher-risk customers especially in VIP relationships. Distinct from source of funds.

The Brazilian gambling regulator, established to oversee the regulated online sports betting and gambling market that launched January 2025.

The Swedish gambling regulator. Sweden re-regulated its online gambling market in 2019, with Spelinspektionen as the regulator overseeing the licensed market.

The Danish gambling regulator. Denmark has had one of Europe's most mature licensed online gambling markets since the 2012 regulatory reform.

A major sports data, integrity, and content supplier to operators, sports leagues, and media companies globally. One of the two dominant B2B sports data providers alongside Genius Sports.

The B2B technology stack providing sportsbook product: pricing, trading, market management, customer-facing UI components, and risk management. Distinct from casino-only platforms.

A measure of how habitually a player engages with a product, often calculated as DAU/MAU or similar engagement intensity metric.

A second-tier affiliate working through a primary affiliate's network, receiving a share of commissions on traffic referred through the primary's account.

A product structure using virtual currency mechanics with prize redemption to operate under sweepstakes law rather than gambling law, particularly in US states without licensed online casino.

The percentage commission a B2B supplier (aggregator, payment orchestrator, platform provider) charges on revenue flowing through their infrastructure. The core commercial term in supplier contracts.

An informal industry classification of the highest-priority regulated markets by size, profitability, and strategic importance. Commonly the UK, US states, Germany, Italy, Spain, Brazil.

A content creator, often a social media personality, who shares betting picks and predictions. A specific category of affiliate marketing with particular compliance considerations.

The discipline of setting and adjusting prices, managing liability, and responding to market signals in a sportsbook. Combines quantitative modeling with human expertise.

The ongoing analysis of customer financial activity to detect patterns indicative of money laundering, fraud, or other financial crime. A core AML discipline.

Gambling operated by Native American tribes under the federal Indian Gaming Regulatory Act framework. The largest single segment of US casino gambling by GGR.

A complete operator offering bundled by a B2B supplier, typically including platform, content, payments, and operational services, enabling rapid market entry for the operator.

Total amount wagered over a period, also called "handle" in sportsbook contexts. The volume metric that precedes margin to produce GGR.

The discipline of acquiring new players through marketing investment across channels. The strategic complement to retention in the LTV/CAC framework.

The UK gambling regulator. One of the most influential gambling regulators globally, with regulatory standards that influence frameworks worldwide.

Gambling by persons below the legal age threshold (typically 18 or 21 depending on jurisdiction). A categorical operator failure with severe regulatory consequences.

A distinct person across the operator's analytics measurement, typically identified through account, device, or cross-channel reconciliation. The denominator for many performance metrics.

An operator offering gambling services in a market without holding the local license required by that market's framework. May hold an offshore license that doesn't authorize the local activity.

A jurisdiction without a defined licensed gambling framework, where operator activity is neither explicitly authorized nor explicitly prohibited. Distinct from black market (prohibited) and grey market (permitted but unregulated).

The discipline of assessing, monitoring, and managing risks arising from supplier relationships. A core component of modern operator compliance frameworks.

A defined level of customer identity verification, typically corresponding to permitted activity levels. Operators apply tiered verification to balance friction and compliance.

A major product category within gambling: sports betting, casino, poker, bingo, lottery, esports. The primary axis of operator strategy and supplier specialization.

The gambling regulator for the state of Victoria, Australia. One of several state-level Australian gambling regulators.

The dedicated function managing the highest-value player relationships, including personalized service, tailored bonuses, and host relationships. Subject to substantial recent regulatory scrutiny.

A characteristic of casino games describing the variance of outcomes around the expected return. High-volatility games produce larger wins and dry spells; low-volatility games produce frequent small wins.

The player's account balance and associated transaction infrastructure. May be a single-product wallet, a unified multi-product wallet, or a separate e-wallet from a third-party provider.

A third-party financial services company offering hosted wallets for consumer payments. Major providers in iGaming include Skrill, Neteller, PayPal, MuchBetter, ecoPayz.

The discipline of checking customers and counterparties against multiple risk lists beyond sanctions: PEPs, adverse media, criminal records, regulator blacklists, and operator-specific risk lists.

An HTTP callback mechanism by which one system notifies another of events. Standard infrastructure in B2B iGaming integrations.

A model where a B2B supplier provides the full operator platform (license, technology, content, payments, operations) and a brand operator focuses on marketing and customer acquisition.

Tax withheld at source on player winnings, paid by the operator to tax authorities on behalf of the player. Applied in some jurisdictions and absent in others.

A data integration format used historically across iGaming B2B integrations, particularly for sports data and odds. Largely supplanted by JSON-based APIs but still present in legacy integrations.

Extended reality (VR, AR) gambling experiences. An emerging product category with limited current commercial traction but ongoing experimentation.

A term used variably in gambling contexts: in racing, the bookmaker's percentage return; in casino, sometimes a synonym for hold; in general operator usage, the conversion of activity to revenue.

The compliance discipline focused on preventing gambling exposure of persons below the legal age threshold. Encompasses age verification, advertising restrictions, and product design considerations.

Year-over-year comparison, measuring change from the same period one year prior. The standard time-comparison frame in operator reporting and industry analysis.

A compliance posture treating certain categories of breach (underage gambling, sanctions violations, self-exclusion failures) as absolute prohibitions with no acceptable rate of occurrence. Distinct from risk-based tolerances on other compliance dimensions.

A regulatory framework that restricts gambling activity to specific geographic zones or specific licensee categories. Common in land-based gambling and increasingly relevant in some online frameworks.