eKYC
Definition
Fully electronic identity verification using database lookups, document scanning, and biometrics, replacing traditional manual document checks where regulation permits.
Why it matters
Related terms
- KYC (Know Your Customer)Compliance
The identification, verification, and risk assessment of players, performed at onboarding and refreshed periodically. The foundation of AML compliance and one of the largest sources of conversion friction.
- CDD (Customer Due Diligence)Compliance
The baseline KYC and risk assessment performed on every customer at onboarding. Distinct from Enhanced Due Diligence applied to higher-risk profiles.
- OnboardingCompliance
The process of registering, verifying, and orienting a new player. The most heavily measured and optimized step in the acquisition funnel.
- Verification TierCompliance
A defined level of customer identity verification, typically corresponding to permitted activity levels. Operators apply tiered verification to balance friction and compliance.
- Pay N PlayPayments
A frictionless onboarding model pioneered by Trustly where the player's first deposit also performs identity verification through bank login, removing separate registration and KYC steps.
- Conversion RateMarketing
The percentage of visitors who register, or of registrations who deposit. Tracked across the full acquisition funnel.