The affiliate's own playbook. The course covers what an affiliate actually sells and the four kinds of affiliate, the 2024-26 reset that repriced the industry, choosing markets and verticals on purpose (regulated, regulating and grey, the American states, the verticals, localisation, portfolio), building the asset (brand, site, content operations with methodology and evidence, compliance in the workflow, costs), traffic beyond search (owned audience, video and streaming, paid media, partnerships), the deal in detail (CPA qualifying conditions, net revenue definitions, negative carryover, termination, negotiation, managing the operator book), data (postbacks, sub-IDs, reconciliation, earnings per click, cohort forecasting, fraud in your own traffic), and growth, valuation and exit.
Written for people who run or want to run an affiliate business, and for the affiliate managers and investors who need to understand it from the inside. The companion courses are Affiliate Marketing (the operator's view), iGaming SEO (the search discipline) and Affiliate Compliance and Licensing (the rules).
The through-line is that an affiliate is a media business that has been paid for twenty years as a performance channel, and that its future belongs to the affiliates who build it as the former while being measured as the latter.