NGR (Net Gaming Revenue)
Definition
GGR minus the net cost of bonuses and other defined adjustments. The closer-to-commercial measure of operator revenue.
Why it matters
Related terms
- GGR (Gross Gaming Revenue)Commercial
Total player stakes minus player winnings. The headline revenue figure for operators and the basis for many regulatory frameworks and taxes.
- ARPU (Average Revenue Per User)Commercial
Net or gross revenue divided by active player count over a period. Used to benchmark monetization efficiency and market quality.
- Adjusted EBITDACommercial
A non-statutory profitability measure widely used in operator and supplier earnings, excluding items such as M&A costs, restructuring, share-based payments, and exited markets.
- MarginCommercial
The structural profit built into operator pricing. Used distinctly for bookmaker margin (sportsbook), house edge (casino), and overall operating margin.
- First Time Depositor (FTD)Commercial
A player who has just made their first deposit. The conversion of a registration into an FTD is a primary commercial KPI and a standard affiliate payout trigger.