GGR (Gross Gaming Revenue)

GGR is the most fundamental revenue metric in gambling. It represents the operator's gross profit before any deductions for bonuses, taxes, or operating costs. Most regulated markets use GGR as the basis for gaming duty calculation, license fees, and statutory reporting. Industry size comparisons across markets are almost universally on a GGR basis. The metric is robust, defined consistently across jurisdictions, and not susceptible to the methodology variations that affect NGR or active player counts. GGR composition signals a lot about market and operator dynamics. Casino GGR is typically a higher percentage of underlying turnover than sportsbook (because casino margins are wider). Live casino GGR has grown faster than slot GGR in many markets over recent years. Sportsbook GGR is event-driven, with major football tournaments and US sports peaks visible in monthly data. Operator GGR by vertical, by market, and by channel (web, mobile, app, retail) is the standard breakdown in earnings disclosures.