Commercial
G2E (Global Gaming Expo)
Global Gaming Expo
Definition
G2E (Global Gaming Expo) is the annual gaming industry trade show in Las Vegas, presented by the American Gaming Association and organised by RX. It is the main US-facing event for casino, supplier and sports betting business.
Key takeaways
- G2E is the annual Las Vegas trade show presented by the American Gaming Association and organised by RX.
- It is the main venue for US-facing B2B activity, and many suppliers time product launches and marketing calendars around it.
- G2E skews towards land-based and tribal gaming, though online and sports betting content has grown since PASPA was struck down.
Why it matters
G2E is the largest US gaming trade event, held annually in Las Vegas each autumn; the 2026 edition runs from 28 September to 1 October at The Venetian Expo. The event is the primary in-person venue for US and US-facing B2B commercial activity: supplier product launches, operator meetings, regulatory panels, and the supplier-product reveal cycle that drives floor refresh purchasing. Most major US-licensed suppliers structure their product development and marketing calendars around G2E reveals.
The event's positioning differs from ICE (the major international trade event held each January in Barcelona). G2E skews more land-based and US-focused, with significant tribal gaming representation alongside commercial casino operators. The slot supplier reveal cadence (Light & Wonder, Aristocrat, IGT, Konami) is a particular focus, with operators visiting the show floor to evaluate the year's new cabinet and content lineup. As US online gambling has expanded post-PASPA, G2E has added significant online and sports betting content alongside the traditional land-based core.
Sources
- Registration now open for Global Gaming Expo 2026 - Global Gaming Expo (AGA and RX)
- About the exhibition: ICE Barcelona 18 to 20 January 2027 - ICE (WorldGaming)
Frequently asked questions
How does G2E compare to ICE?
G2E is US-focused, held in Las Vegas each autumn (28 September to 1 October in 2026), with heavier land-based and tribal content. ICE is European-focused, held each January at Fira Barcelona Gran Via since moving from London in 2025, with historically heavier online content. Most major suppliers attend both as part of their annual commercial calendar.
Is G2E open to the general public?
No, it's a trade event restricted to industry professionals. Registration requires verification of industry affiliation. Awards, panels, and product reveals are accessible to attending operators, suppliers, regulators, and media.