Commercial
iGB
Definition
iGaming Business, a major industry publication and event franchise covering online gambling commercially and editorially.
Why it matters
iGB is one of the dominant B2B trade publications and event organizers in online gambling, with editorial coverage spanning operators, suppliers, regulators, and marketing channels. The publication's event portfolio (iGB Affiliate London, iGB Live, regional editions) sits alongside Clarion Gaming's broader trade event business. Editorial recognition through iGB awards and coverage is commercially meaningful in the B2B community.
The publication's affiliate-focused content (deep coverage of affiliate networks, regulatory affiliate impact, commission structures) makes it particularly important in marketing and acquisition coverage. Operator and supplier earnings analysis, regulatory developments, and M&A activity all receive substantial iGB attention. Trade publication scrutiny is part of how the industry conducts external accountability and how stakeholders learn about commercial moves before formal announcements.
Frequently asked questions
How does iGB differ from EGR or SBC?
Heritage and specialty differ slightly. iGB has stronger affiliate-marketing focus, particularly through iGB Affiliate events. EGR has broader operator and supplier coverage with strong B2B awards franchises. SBC focuses on betting industry coverage and conference programming. All three overlap substantively in core operator and supplier news.
Is iGB part of Clarion Gaming?
Yes, iGB is part of Clarion Gaming, which also runs ICE and a portfolio of other gambling trade events and media properties. The combined portfolio makes Clarion one of the largest gambling trade event organizers globally.