Commercial
iGB
Definition
iGaming Business, a major industry publication and event franchise covering online gambling commercially and editorially.
Key takeaways
- iGB, short for iGaming Business, is a B2B trade publication and events franchise covering online gambling.
- It is part of WorldGaming, formerly Clarion Gaming, whose portfolio also includes ICE, iGB L!VE and iGB Affiliate.
- Its affiliate-focused coverage makes it particularly influential in marketing and player acquisition.
Why it matters
iGB is one of the dominant B2B trade publications and event organisers in online gambling, with editorial coverage spanning operators, suppliers, regulators, and marketing channels. The publication's event portfolio (iGB L!VE in London, iGB Affiliate, now held alongside ICE in Barcelona, and regional editions) sits alongside the broader trade event business of its owner, WorldGaming, formerly Clarion Gaming. Editorial recognition through iGB awards and coverage is commercially meaningful in the B2B community.
The publication's affiliate-focused content (deep coverage of affiliate networks, regulatory affiliate impact, commission structures) makes it particularly important in marketing and acquisition coverage. Operator and supplier earnings analysis, regulatory developments, and M&A activity all receive substantial iGB attention. Trade publication scrutiny is part of how the industry conducts external accountability and how stakeholders learn about commercial moves before formal announcements.
Sources
- WorldGaming: events and media - WorldGaming
- iGB L!VE London - WorldGaming
- ICE and iGB Affiliate moving to Barcelona from 2025 - iGaming Business
Frequently asked questions
How does iGB differ from EGR or SBC?
Heritage and specialty differ slightly. iGB has stronger affiliate-marketing focus, particularly through iGB Affiliate events. EGR has broader operator and supplier coverage with strong B2B awards franchises. SBC focuses on betting industry coverage and conference programming. All three overlap substantively in core operator and supplier news.
Is iGB part of Clarion Gaming?
Yes. Clarion Gaming now trades as WorldGaming, which owns iGB alongside ICE, iGB L!VE, iGB Affiliate and a portfolio of other gambling trade events and media properties. The combined portfolio makes WorldGaming one of the largest gambling trade event organisers globally.