Commercial
Take Rate
Definition
The percentage commission a B2B supplier (aggregator, payment orchestrator, platform provider) charges on revenue flowing through their infrastructure. The core commercial term in supplier contracts.
Why it matters
Take rate is the fundamental commercial variable in B2B supplier relationships. An aggregator charging 12% take rate on casino content GGR effectively reduces the operator's net revenue from those games by 12%. A platform provider charging 5% on overall NGR creates a structural margin compression on the operator's economics. These percentages compound across the supplier stack, and the cumulative take rate from all suppliers is one of the major determinants of operator margin.
The negotiation dynamics depend on operator scale. Large operators can negotiate substantially lower take rates than small operators, both because volume justifies the supplier's lower margin and because large operators have the option to bring functions in-house. The strategic question for operators is when supplier take rate justifies the cost of insourcing the function, which is the standard build-versus-buy decision at large scale. Smaller operators have less leverage but also less viable path to insourcing.
Frequently asked questions
What's a typical aggregator take rate?
Mid-single-digit to mid-double-digit percentages of GGR is the range, with significant variation by operator scale, content mix, and negotiated terms. Smaller operators pay higher rates; the largest operators can negotiate substantially lower rates or hybrid structures.
How does take rate compare across supplier types?
Different suppliers extract different rates. Payment processors might take low single digits on transaction volume. Aggregators take mid-single to mid-double digits on GGR. Platform providers take low to mid single digits on NGR. The cumulative effect across the stack is meaningful, and operators monitor total supplier cost as a margin variable.