VIP Management
Definition
The dedicated function managing the highest-value player relationships, including personalized service, tailored bonuses, and host relationships. Subject to substantial recent regulatory scrutiny.
Why it matters
Related terms
- Player ProtectionCompliance
The broader compliance discipline covering responsible gambling, affordability, vulnerability detection, and customer interaction. Often equivalent to "responsible gambling" but framed more broadly.
- Responsible GamblingCompliance
The operator-level discipline and regulatory framework around preventing and mitigating gambling-related harm. One of the largest and fastest-evolving compliance functions.
- SOF (Source of Funds)Compliance
The compliance verification of where a player's gambling funds originated, distinct from source of wealth (which addresses overall wealth accumulation). Applied to higher-risk customers under EDD.
- EDD (Enhanced Due Diligence)Compliance
A higher-tier KYC and source-of-funds review applied to high-risk customers, including PEPs and high-net-worth players.
- ARPU (Average Revenue Per User)Commercial
Net or gross revenue divided by active player count over a period. Used to benchmark monetization efficiency and market quality.
- Loyalty ProgramMarketing
A structured engagement and rewards program tied to player activity, with tiered status, points accumulation, and progressive benefits.