Loyalty Program
Definition
A structured engagement and rewards program tied to player activity, with tiered status, points accumulation, and progressive benefits.
Why it matters
Related terms
- RetentionCommercial
The discipline and metrics around keeping acquired players engaged over time. The inverse of churn and the foundation of LTV.
- VIP ManagementCommercial
The dedicated function managing the highest-value player relationships, including personalized service, tailored bonuses, and host relationships. Subject to substantial recent regulatory scrutiny.
- CRM (Customer Relationship Management)Marketing
The systems and campaigns operators use to communicate with, segment, and retain players across email, SMS, push, and on-site messaging.
- OmnichannelCommercial
A strategy explicitly integrating land-based and online operations, with shared loyalty, marketing, and player data across channels.
- SegmentationMarketing
The discipline of dividing the player base into actionable groups based on behavior, value, demographics, and risk. The foundation of CRM, marketing, and risk management.