Aggregator

The aggregator layer is one of the most commercially important pieces of the B2B stack. A modern operator might offer 5,000 to 15,000 slots, table games, live games, and crash titles across 50 to 200 studios. Integrating each studio directly is operationally impossible. Aggregators sit between operators and studios, handle the technical integration, certification per market, content updates, and reporting, and take a cut of revenue in return. The economics matter. Aggregator take rates compress operator margin on every game played through them, and studios that distribute exclusively through aggregators give up some commercial control over how their content is priced and promoted. Larger operators often run hybrid setups: a direct integration with a small number of premium studios for commercial leverage and exclusive content, plus one or two aggregator integrations for the long tail. The aggregator landscape has consolidated, with Relax Gaming, Pragmatic Play, Evolution-owned NetEnt, and a handful of others holding outsized share of the market.