Turnkey Solution
Definition
A complete operator offering bundled by a B2B supplier, typically including platform, content, payments, and operational services, enabling rapid market entry for the operator.
Why it matters
Related terms
- White LabelPlatform
A model where a B2B supplier provides the full operator platform (license, technology, content, payments, operations) and a brand operator focuses on marketing and customer acquisition.
- Platform ProviderPlatform
A B2B supplier of the core PAM, back office, and (often) sportsbook or casino integration that licensed operators run on. The most strategic supplier relationship for most operators.
- SaaS (Software as a Service)Platform
A subscription-based software delivery model where the supplier hosts and operates the platform, with operators consuming via APIs. The dominant B2B delivery model in modern iGaming.
- B2BCommercial
Business-to-business. Suppliers that sell technology, content, and services to operators rather than directly to players. Includes platform providers, game studios, aggregators, PSPs, KYC vendors, and compliance tooling.
- Market AccessRegulatory
The right to operate in a regulated market, often acquired through partnership with a licensed local entity (US states), through licensing application, or through M&A.