iGaming Platform

The iGaming platform is the operating system of any online gambling business. The major B2B platform providers (SBTech, now part of DraftKings; Kambi for sportsbook; OpenBet, now part of Light & Wonder; SBC; Continent 8; Aspire Global; EveryMatrix; Pronet Gaming; many others) compete on functionality, market certification footprint, partner ecosystem, and total cost of ownership. Platform selection is one of the most consequential operator decisions and switching is expensive enough to be rare. Modern platform architectures are increasingly modular, with operators able to select different vendors for different layers (PAM from one supplier, sportsbook from another, content management from a third) rather than buying a fully integrated stack. The trade-off is integration complexity versus best-of-breed functionality. Major listed operators tend to run more in-house or heavily customized platforms; smaller operators rely more on full-service providers. The B2B platform market has consolidated significantly over the past decade through M&A.