Skin
Definition
A branded operator brand running on a licensed network or platform, particularly common in poker networks and US sports betting market access structures.
Why it matters
Related terms
- NetworkPlatform
A shared platform aggregating player liquidity across multiple operators, used in poker, bingo, and some progressive jackpot products.
- White LabelPlatform
A model where a B2B supplier provides the full operator platform (license, technology, content, payments, operations) and a brand operator focuses on marketing and customer acquisition.
- Market AccessRegulatory
The right to operate in a regulated market, often acquired through partnership with a licensed local entity (US states), through licensing application, or through M&A.
- Sister SiteCommercial
A different brand operated by the same operator group, often on the same underlying platform but with differentiated positioning, design, or product mix.
- LiquidityProduct
The active player volume on player-versus-player products (poker, betting exchanges, peer-to-peer markets). Critical for product quality on these verticals.