Sportradar

Sportradar is one of the foundational B2B infrastructure providers in modern sports betting. The company supplies data feeds (event scores, statistics), odds feeds (priced markets for operators consuming supplier pricing), video streaming for in-play, sports league commercial rights distribution, and integrity monitoring services. The combined product portfolio touches almost every part of the modern sportsbook stack. Major sports leagues use Sportradar as their commercial distribution partner for betting industry data and rights. The economics of official data rights, in particular, have grown substantially post-PASPA in the US, where major sports leagues sell data and rights at multi-year, nine-figure values. Sportradar competes with Genius Sports for major league rights deals; the competitive dynamic has shaped the broader market over recent years. The integrity monitoring service is one of the most important parts of the sports betting ecosystem, with cross-operator data analysis identifying suspicious patterns that wouldn't be visible from any single operator. Sportradar is publicly listed (NASDAQ: SRAD) and its market disclosure provides one of the better windows into the sports betting infrastructure economics.