Sportsbook Platform
Definition
The B2B technology stack providing sportsbook product: pricing, trading, market management, customer-facing UI components, and risk management. Distinct from casino-only platforms.
Why it matters
Related terms
- TradingPlatform
The discipline of setting and adjusting prices, managing liability, and responding to market signals in a sportsbook. Combines quantitative modeling with human expertise.
- In-Play BettingProduct
Sports betting on events while the event is in progress, with odds updated in real time. The dominant share of sportsbook turnover in most mature markets.
- Data FeedPlatform
A real-time stream of odds, scores, or events supplied by a sports data provider to operators for use in pricing and settlement.
- Odds FeedPlatform
A real-time stream of priced betting markets supplied to operators by trading suppliers, enabling sportsbook product without in-house pricing capability.
- Platform ProviderPlatform
A B2B supplier of the core PAM, back office, and (often) sportsbook or casino integration that licensed operators run on. The most strategic supplier relationship for most operators.
- SportradarPlatform
A major sports data, integrity, and content supplier to operators, sports leagues, and media companies globally. One of the two dominant B2B sports data providers alongside Genius Sports.