Reload Bonus
Definition
A promotional offer targeted at existing players to incentivize additional deposits beyond the welcome bonus. A core CRM retention mechanic.
Why it matters
Related terms
- Free SpinsMarketing
A bonus mechanic that allows a number of slot spins at no cost to the player. Carries specific accounting treatment and is a major affiliate hook.
- New Player BonusMarketing
A promotional offer designed to convert newly registered players to first depositors and engaged ongoing players. Typically structured as deposit match, free spins, free bets, or risk-free bets.
- CRM (Customer Relationship Management)Marketing
The systems and campaigns operators use to communicate with, segment, and retain players across email, SMS, push, and on-site messaging.
- RetentionCommercial
The discipline and metrics around keeping acquired players engaged over time. The inverse of churn and the foundation of LTV.
- Responsible GamblingCompliance
The operator-level discipline and regulatory framework around preventing and mitigating gambling-related harm. One of the largest and fastest-evolving compliance functions.