LiveOps
Definition
The continuous operation and optimization of live promotions, events, and content drops, borrowed from mobile gaming terminology.
Why it matters
Related terms
- CRM (Customer Relationship Management)Marketing
The systems and campaigns operators use to communicate with, segment, and retain players across email, SMS, push, and on-site messaging.
- RetentionCommercial
The discipline and metrics around keeping acquired players engaged over time. The inverse of churn and the foundation of LTV.
- Free SpinsMarketing
A bonus mechanic that allows a number of slot spins at no cost to the player. Carries specific accounting treatment and is a major affiliate hook.
- Reload BonusMarketing
A promotional offer targeted at existing players to incentivize additional deposits beyond the welcome bonus. A core CRM retention mechanic.
- SegmentationMarketing
The discipline of dividing the player base into actionable groups based on behavior, value, demographics, and risk. The foundation of CRM, marketing, and risk management.