Tipster
Definition
A content creator, often a social media personality, who shares betting picks and predictions. A specific category of affiliate marketing with particular compliance considerations.
Why it matters
Related terms
- AffiliateMarketing
A third party that drives traffic and registrations to an operator in exchange for commission, paid as CPA, revenue share, hybrid, or tenancy.
- Influencer MarketingMarketing
Acquisition and brand activity using social media creators with engaged followings, increasingly used in gambling alongside or in place of traditional endorsement.
- Lead GenerationMarketing
The process of generating prospective player records through marketing activity, before formal registration. Less common in iGaming than in B2B contexts but increasingly relevant.
- CPA (Cost Per Acquisition)Marketing
A flat fee paid to an affiliate or media partner for each qualifying new depositing player.
- ComplianceCompliance
The function responsible for meeting regulatory obligations across licensing, AML, responsible gambling, advertising standards, and reporting.