Compliance
GambleAware
Definition
The UK-based charity that commissions research, education, and treatment for gambling-related harm, funded primarily by voluntary industry contributions.
Why it matters
GambleAware is the central institution in the UK's voluntary harm-reduction framework. It receives the largest share of the industry's voluntary research, education, and treatment levy contributions and uses the funding to commission treatment services, fund research, and run public awareness campaigns. The "When the fun stops, stop" campaign was perhaps the most visible GambleAware-funded initiative until it was replaced by "Take Time to Think" in 2023.
The UK government has been moving toward a statutory levy to replace the voluntary contribution model, with implementation underway through 2024 and 2025. The funding flows, governance structure, and recipient organizations are being restructured under the new framework. GambleAware's future role within that statutory structure is a continuing subject of policy debate. For B2B and B2C operators, the practical impact is unchanged at headline level (contributions remain mandatory), but the governance and direction of funded work is shifting.
Frequently asked questions
How is GambleAware funded?
Historically through voluntary industry contributions under a formula based on operator revenue. The statutory levy being introduced replaces voluntary contributions with a mandatory contribution flowing through Treasury, with allocation between research, education, and treatment determined by the framework rather than industry-funder choice.
Is GambleAware independent of the industry?
Operationally yes, with independent governance. Funding has historically come from the industry, which has been a recurring source of debate about perceived conflict of interest. The statutory levy is partly intended to remove that perception by routing funding through government.