B2C
Definition
Business-to-consumer. The licensed operator that serves players directly and holds the regulatory relationship.
Why it matters
Related terms
- B2BCommercial
Business-to-business. Suppliers that sell technology, content, and services to operators rather than directly to players. Includes platform providers, game studios, aggregators, PSPs, KYC vendors, and compliance tooling.
- LicenseRegulatory
The legal authorization to conduct gambling activity in a jurisdiction, issued by the relevant regulator after a defined application process.
- OperatorCommercial
The B2C-licensed entity offering gambling products to players. The accountable license holder regardless of which B2B suppliers provide underlying technology.
- ComplianceCompliance
The function responsible for meeting regulatory obligations across licensing, AML, responsible gambling, advertising standards, and reporting.
- Responsible GamblingCompliance
The operator-level discipline and regulatory framework around preventing and mitigating gambling-related harm. One of the largest and fastest-evolving compliance functions.