KYB (Know Your Business)
Definition
The corporate-counterparty equivalent of KYC, applied to operator due diligence on suppliers, affiliates, and B2B partners.
Why it matters
Related terms
- KYC (Know Your Customer)Compliance
The identification, verification, and risk assessment of players, performed at onboarding and refreshed periodically. The foundation of AML compliance and one of the largest sources of conversion friction.
- CDD (Customer Due Diligence)Compliance
The baseline KYC and risk assessment performed on every customer at onboarding. Distinct from Enhanced Due Diligence applied to higher-risk profiles.
- ComplianceCompliance
The function responsible for meeting regulatory obligations across licensing, AML, responsible gambling, advertising standards, and reporting.
- Due DiligenceCompliance
The pre-contract review of a counterparty covering license status, beneficial ownership, AML controls, and financial standing. Heavy in M&A, supplier onboarding, and partnership deals.
- AffiliateMarketing
A third party that drives traffic and registrations to an operator in exchange for commission, paid as CPA, revenue share, hybrid, or tenancy.