SOW (Source of Wealth)
Definition
The compliance verification of how a player accumulated their overall wealth, applied to higher-risk customers especially in VIP relationships. Distinct from source of funds.
Why it matters
Related terms
- EDD (Enhanced Due Diligence)Compliance
A higher-tier KYC and source-of-funds review applied to high-risk customers, including PEPs and high-net-worth players.
- AML (Anti-Money Laundering)Compliance
The body of regulation, internal policy, and tooling operators must implement to detect and prevent the use of gambling products to launder the proceeds of crime.
- SOF (Source of Funds)Compliance
The compliance verification of where a player's gambling funds originated, distinct from source of wealth (which addresses overall wealth accumulation). Applied to higher-risk customers under EDD.
- VIP ManagementCommercial
The dedicated function managing the highest-value player relationships, including personalized service, tailored bonuses, and host relationships. Subject to substantial recent regulatory scrutiny.
- KYC (Know Your Customer)Compliance
The identification, verification, and risk assessment of players, performed at onboarding and refreshed periodically. The foundation of AML compliance and one of the largest sources of conversion friction.
- ComplianceCompliance
The function responsible for meeting regulatory obligations across licensing, AML, responsible gambling, advertising standards, and reporting.