Back Office
Definition
The internal administrative system used by operators to manage players, bonuses, content, payments, risk, and reporting.
Why it matters
Related terms
- PAM (Player Account Management)Platform
The core platform layer holding the player account, balance, transaction history, KYC state, and bonus liabilities. The technical heart of any operator.
- CRM (Customer Relationship Management)Marketing
The systems and campaigns operators use to communicate with, segment, and retain players across email, SMS, push, and on-site messaging.
- Platform ProviderPlatform
A B2B supplier of the core PAM, back office, and (often) sportsbook or casino integration that licensed operators run on. The most strategic supplier relationship for most operators.
- ReconciliationPlatform
The accounting process of matching transactions across systems (PAM, cashier, PSPs, banks) to confirm financial accuracy and identify discrepancies. A core finance and operations function.