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Betway

Betway

Betway is an international online sportsbook and casino brand operated by Super Group, the New York-listed company that also runs the Spin casino brands. Launched in 2006, Betway holds licences in Britain, Ireland, Spain, Italy, Denmark, Germany, Ontario and several African markets including South Africa, Nigeria, Kenya, Zambia and Ghana, and built its brand through extensive sports sponsorship in football, esports, darts and cricket. Super Group withdrew Betway from the United States online market in 2025 after concluding the market did not justify further investment, and now concentrates the brand on Europe, Africa, Canada and Latin America. It runs on Super Group's own technology platform.

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Betway at a glance

Stories
13
Last covered
October 2026
Coverage since
May 2025
Segment
Operator

Latest coverage

Cricket Legend Wasim Akram Implicated in Pakistan's Widening Betting Promotion Probe
Sports Betting

Kevin Pietersen Reportedly Tells ECB He Will Not Promote Dafabet on England Duty

England's white-ball mentor signed as a Dafabet brand ambassador this week and has told the England and Wales Cricket Board he will not promote betting while on duty, The Guardian reports. The precedent says the deal itself is allowed; the harder questions sit with the advertising rules and with Dafabet's own cricket sponsorships.

Premier league nike match ball
Corporate

Betway Becomes Manchester United's Principal Partner and Exclusive Global Betting Partner

Super Group's Betway brand has secured its biggest football partnership to date, landing a multi-year deal as Manchester United's Principal Partner and Exclusive Global Betting Partner from the 2026/27 season. The agreement gives Betway training-kit visibility across both the men's and women's squads and prominent matchday presence at Old Trafford, with Super Group citing the club's African fanbase as a particular strategic draw.

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