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Betway

Betway

Betway is an online sports betting and casino brand managed by Betway Limited, a company registered in Malta with its registered address in Gzira. Betway Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 39372. The brand offers sports betting, esports betting, casino and live casino products, and runs country sites for the United Kingdom, Canada, Ireland and Germany. Its website links the brand to Super Group, which marked Betway's Manchester City partnership by ringing the New York Stock Exchange opening bell. Betway's football partnerships include Arsenal, Manchester City, Chelsea, Brighton & Hove Albion and Manchester United, of which it became principal partner in 2026. In 2026 it also became the first official betting operator of Formula 1, and it partners the Atlassian Williams F1 Team together with the Jackpot City brand.

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Betway at a glance

Stories
15
Last covered
October 2026
Coverage since
May 2025
Segment
Operator

Latest coverage

A red cricket ball with a raised white seam rests on a pale surface, lit by a narrow shaft of light against a dark background
Sports Betting

Kevin Pietersen Reportedly Tells ECB He Will Not Promote Dafabet on England Duty

England's white-ball mentor signed as a Dafabet brand ambassador this week and has told the England and Wales Cricket Board he will not promote betting while on duty, The Guardian reports. The precedent says the deal itself is allowed; the harder questions sit with the advertising rules and with Dafabet's own cricket sponsorships.

A Premier League match ball
Corporate

Betway Becomes Manchester United's Principal Partner and Exclusive Global Betting Partner

Super Group's Betway brand has secured its biggest football partnership to date, landing a multi-year deal as Manchester United's Principal Partner and Exclusive Global Betting Partner from the 2026/27 season. The agreement gives Betway training-kit visibility across both the men's and women's squads and prominent matchday presence at Old Trafford, with Super Group citing the club's African fanbase as a particular strategic draw.

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