Rootz is a Malta-based online casino operator founded in 2018 running the Wildz, Caxino, Wheelz and Spinz brands on its own platform, licensed by the Malta Gaming Authority and in Ontario, Germany, Sweden and other regulated markets. It built its business on a fast, mobile-first casino product with a loyalty mechanic that rewards play across its brands, and on the German market, where Wildz is one of the licensed slot operators under the interstate treaty. Rootz is privately owned, employs around 300 people in Malta, and supplies its platform and brands to partners under licence.
Finland's licensing authority has given its first official count of awards for the market that opens on 1 July 2027, three times the number operators had announced. Only three of the 12 licensees can be matched to a known operator.
European Entertainment Group's ComeOn and the Helsinki newcomer SuomiVeto say Finland's National Police Board has licensed them for the market that opens on 1 July 2027, joining Hippos ATG and Wildz. SuomiVeto has published its licence number and decision date, while the board has yet to publish a list of licensees.
Malta-based Wildz Group says Finland's National Police Board has granted it a five-year gambling licence starting on 1 July 2027, the first award any operator has announced under the new regime. The board has not confirmed it, and a year ago it was weighing a marketing prohibition against the same group that would have ruled it out.
Leading gambling operators SkillOnNet and Wildz Group have rejected Finland's proposed universal loss limits, warning that overly strict rules will drive players to the black market. Citing the failures of the German regulatory model, the companies argue that the new legal framework must remain competitive to ensure high channelisation rates when the market opens in 2027.