ComeOn Group is an online casino and sports betting operator, launched in 2008, that runs 15 brands on a sports and casino platform it develops in house.
ComeOn Group is an online casino and sports betting operator, launched in 2008, that runs 15 brands on a sports and casino platform it develops in house. Its brands include ComeOn, Mobilebet and GetLucky, the Swedish Pay & Play brands Snabbare, Hajper and Lyllo, and local brands such as Casinostugan. In 2017 it developed and launched what it describes as the first EU licensed Pay & Play solution, allowing customers to register and play using digital identification and automated KYC checks. The group concentrates on locally regulated markets and employs more than 600 people across seven locations in Europe, with its headquarters in Malta, where it sponsors Sliema Aquatic Sports Club and Sliema Wanderers FC. Its chief executive is Juergen Reutter, and it has added virtual sports from Inspired Entertainment to its sportsbook in the Nordics.
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Finland's licensing authority has given its first official count of awards for the market that opens on 1 July 2027, three times the number operators had announced. Only three of the 12 licensees can be matched to a known operator.
European Entertainment Group's ComeOn and the Helsinki newcomer SuomiVeto say Finland's National Police Board has licensed them for the market that opens on 1 July 2027, joining Hippos ATG and Wildz. SuomiVeto has published its licence number and decision date, while the board has yet to publish a list of licensees.
The return of 888 to the Netherlands via a ComeOn Group licence has triggered formal parliamentary scrutiny. The answers could reshape how the Dutch regulator assesses the history of operators seeking market access through third-party arrangements.