ComeOn Group is a Malta-headquartered online casino and sportsbook operator running more than twenty brands, including ComeOn, Mobilebet, Hajper, Snabbare, Casinostugan, Folkeautomaten and Sunmaker, on its proprietary platform. Founded in 2008 and owned by the Swedish gaming group Cherry, it holds licences in Sweden, Denmark, Germany, Malta, Britain, Ontario and other regulated markets, and has concentrated its business on the Nordic and German-speaking markets, with Sunmaker one of the established brands in Germany's regulated slot market. The group employs around 500 people in Malta, Sweden and Poland.
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The return of 888 to the Netherlands via a ComeOn Group licence has triggered formal parliamentary scrutiny. The answers could reshape how the Dutch regulator assesses the history of operators seeking market access through third-party arrangements.