Casumo is an online casino, live casino and sportsbook operator that launched in Sweden in 2012. It is licensed by the Gibraltar Gambling Commissioner, the UK Gambling Commission, the Swedish Gambling Authority and Spain's DGOJ. Its British customers are served by Recro Limited, a company incorporated in Malta with its registered address in Swieqi, licensed and regulated by the Gambling Commission under account number 61549. The company runs its casino and sports products through its website and through iOS and Android apps, and operates an affiliate programme. Its Play Okay responsible gambling tools let customers set deposit, wager, loss, session and login time limits, take breaks of up to six weeks, self exclude for a minimum of six months or close an account permanently. Customer support is provided by live chat and email.
The Advertising Standards Authority has upheld a complaint against affiliate Optival after its paid search ad for betting bonuses appeared in response to a search for "self exclusion bookies". It is the second time in seven weeks the regulator has found an affiliate's negative keyword list was not enough to keep gambling ads away from people looking for help.