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Unibet

Unibet

Unibet is the flagship online sportsbook, casino and poker brand of Kindred Group, founded in Sweden in 1997 and now part of FDJ United following the French lottery group's 2024 acquisition of Kindred. Licensed in Britain, France, Belgium, the Netherlands, Sweden, Denmark, Italy, Romania, Australia and other regulated markets, it runs on Kindred's proprietary platform and sportsbook, sponsors football, ice hockey and racing across Europe, and is FDJ United's largest international brand.

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Unibet at a glance

Stories
11
Last covered
October 2026
Coverage since
June 2025
Segment
Operator

Latest coverage

Norwegian Monopoly Norsk Tipping Faces Crisis of Confidence Amid Regulatory Scrutiny
Regulatory

Norway Proposes Letting Norsk Tipping Offer Online Poker, With a NOK5,000 Daily Loss Cap

The Ministry of Culture and Equality has put online poker for the state monopoly out to a fast-track consultation, two years after Norsk Tipping asked for it. The proposal comes with tight stakes, loss and table limits, and an open question about whether a Norway-only player pool can compete with the foreign sites it is meant to replace.

Finland’s Black Market Nightmare: Operators Warn New Loss Limits Will Spark Exodus to Offshore Sites
Regulatory

Finland Has 75 Gambling Licence Applications and Has Approved None

Applications to Finland's National Police Board have risen by half since June, beating researchers' estimates, but processing now takes six to eight months and the market opens on 1 July 2027. The first licences will decide who can advertise to Finns first.

Sydney opera house harbour skyline
General

Only 26.5% of Australians Know BetStop Exists, Consumer Advocate's Report Says

A consumer-advocate report collects what is publicly known about the national self-exclusion register: awareness at a quarter of adults and a third of bettors, fifteen operators caught breaching it, one of them more than 100,000 times, three financial penalties, and an Entain case the regulator investigated past its own 12-month limit.

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