- Advertising permitted
- Yes
- Watershed
- There is no single federal watershed in force today. Broadcast codes restrict gambling advertising around live sport, and the reforms passed in August 2026 introduce a ban on wagering advertising during live sport coverage from 15 minutes before until five minutes after events shown between 05:00 and 20:30, commencing 1 January 2027.
- Affiliate rules
- Affiliates are not separately licensed federally. The reforms commencing on 1 January 2027 ban commissions to affiliates or staff calculated on customer activity, which removes revenue-share arrangements as they are commonly structured.
- Sponsorship rules
- Sponsorship is permitted today, with restrictions varying by state and by sporting code. The reforms commencing on 1 January 2027 prohibit wagering advertising in sports venues.
- Celebrity and influencer rules
- Advertising must not be directed at minors. The 2026 reforms tighten the position further from 1 January 2027, and the ban on activity-based commissions removes a central part of the influencer and affiliate model.
- Social media rules
- Online advertising is within scope of the Interactive Gambling Act where the service advertised is prohibited. The 2026 reforms extend restrictions to online advertising generally and add an opt-out register, from 1 January 2027.
- Bonus advertising rules
- Inducements to open an account are already restricted in several states. From 1 January 2027 the federal reforms restrict direct marketing of inducements to new, recently self-excluded and at-risk customers.
- Mandatory warnings
- Wagering advertising must carry one of the mandated rotating taglines introduced on 30 March 2023, which replaced the single "gamble responsibly" message with stronger and more specific wording.
- Penalties for breach
- The ACMA enforces the Interactive Gambling Act and can issue formal warnings, infringement notices and civil penalty proceedings, and can have illegal services blocked. The 2026 reforms expand its powers to include taking down advertisements.