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Sovereign state
Oceania
ISO AU
Review due

Australia: gambling regulation and licensing

Commonwealth of Australia

  • Online casinoProhibited
  • Online pokerProhibited
  • Online sports bettingRegulated
  • Horse race bettingRegulated
Regulator
Australian Communications and Media Authority
Headline tax
Not yet verified
Licence required
Yes
Last verified
30 Aug 2026

Summary

Australia runs one of the sharpest splits in gambling regulation anywhere: a large, competitive, licensed online betting market sitting directly alongside a federal prohibition on online casino and online poker. The Interactive Gambling Act 2001 bans the supply of online casino and poker to Australians, and the Australian Communications and Media Authority enforces it, including by having illegal offshore sites blocked at the network level. Betting and racing are lawful, but they are licensed by states and territories rather than federally, and corporate bookmakers have historically concentrated their licensing in the Northern Territory while taking bets nationally. Tax follows the customer rather than the licence. States levy point-of-consumption taxes on wagering, commonly around 15% of net wagering revenue, which removed the advantage of licensing in one jurisdiction and serving the whole country. The live policy question is advertising. Restrictions on gambling advertising around live sport have moved from voluntary undertakings toward legislation, and the sector has spent the period arguing about what such a ban would leave untouched, particularly shirt sponsorship and in-broadcast odds discussion. The second question is durability. A prohibition on online casino that coexists with a persistent offshore grey market is the classic channelisation problem, and Australia has consistently chosen enforcement against supply rather than licensing the vertical. Nothing suggests that choice is close to reversing.

Key facts

Regulator
Australian Communications and Media Authority (ACMA)
Regulator type
Dedicated regulator
Headline tax
Not yet verified
Licence required
Yes
Minimum age
Not yet verified
Tax base
Licensed online betting is subject to a point-of-consumption tax levied by each state and territory, commonly 15% of net wagering revenue above a threshold (for example Victoria and New South Wales at 15%, Queensland at 15% plus an additional levy). Confirm the current rate for each state.
Capital
Canberra
Currency
AUD
Official languages
English

Licensing

Licence required
Yes
Application window
Not yet verified
Local establishment required
Not yet verified
Local server required
Not yet verified
Barriers to entry
Online betting operators are licensed at state or territory level, with corporate bookmakers commonly licensed in the Northern Territory; there is no federal online-casino licence because online casino is prohibited.

Taxation

Headline GGR tax
Not yet verified
Effective date
Not yet verified
Tax base
Licensed online betting is subject to a point-of-consumption tax levied by each state and territory, commonly 15% of net wagering revenue above a threshold (for example Victoria and New South Wales at 15%, Queensland at 15% plus an additional levy). Confirm the current rate for each state.

Advertising

Advertising permitted
Yes
Watershed
There is no single federal watershed in force today. Broadcast codes restrict gambling advertising around live sport, and the reforms passed in August 2026 introduce a ban on wagering advertising during live sport coverage from 15 minutes before until five minutes after events shown between 05:00 and 20:30, commencing 1 January 2027.
Affiliate rules
Affiliates are not separately licensed federally. The reforms commencing on 1 January 2027 ban commissions to affiliates or staff calculated on customer activity, which removes revenue-share arrangements as they are commonly structured.
Sponsorship rules
Sponsorship is permitted today, with restrictions varying by state and by sporting code. The reforms commencing on 1 January 2027 prohibit wagering advertising in sports venues.
Celebrity and influencer rules
Advertising must not be directed at minors. The 2026 reforms tighten the position further from 1 January 2027, and the ban on activity-based commissions removes a central part of the influencer and affiliate model.
Social media rules
Online advertising is within scope of the Interactive Gambling Act where the service advertised is prohibited. The 2026 reforms extend restrictions to online advertising generally and add an opt-out register, from 1 January 2027.
Bonus advertising rules
Inducements to open an account are already restricted in several states. From 1 January 2027 the federal reforms restrict direct marketing of inducements to new, recently self-excluded and at-risk customers.
Mandatory warnings
Wagering advertising must carry one of the mandated rotating taglines introduced on 30 March 2023, which replaced the single "gamble responsibly" message with stronger and more specific wording.
Penalties for breach
The ACMA enforces the Interactive Gambling Act and can issue formal warnings, infringement notices and civil penalty proceedings, and can have illegal services blocked. The 2026 reforms expand its powers to include taking down advertisements.

Restrictions

  • Advertising of gambling services that are prohibited under the Interactive Gambling Act 2001, including unlicensed sports betting and betting on lottery outcomes, is itself banned in Australia.
  • Licensed wagering advertising is permitted but is constrained by broadcast codes limiting gambling advertising around live sport, and by state and territory rules that sit alongside the federal regime.
  • Since 30 March 2023 wagering advertising must carry one of a set of rotating safer-gambling taglines in place of the former "gamble responsibly" line, including "Chances are you are about to lose".
  • Parliament passed the Interactive Gambling Amendment (Gambling Reform) Bill 2026 on 19 August 2026. Most of its reforms commence on 1 January 2027 and are not yet in force.
  • From commencement the reforms restrict wagering advertising on television, radio, online and in sports venues, and create a global opt-out register for gambling advertising.
  • From commencement the reforms restrict direct marketing of inducements to new account holders during their first 14 days, to people who left BetStop within the previous three months, and to any customer identified as at risk of gambling harm.
  • From commencement the reforms ban commissions paid to staff or to affiliates that are based on customer activity.

Outlook

The policy debate centres on advertising restrictions and harm-minimisation for the permitted betting vertical, and on the durability of the online-casino prohibition against a persistent offshore grey market. Watch proposals on gambling advertising and any move on the point-of-consumption tax rates.

Frequently asked questions

Is online casino legal in Australia?
No. The Interactive Gambling Act 2001 prohibits online casino and online poker; only pre-match online sports betting and racing wagering are licensed, at state and territory level.

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Sources

  1. Tier 1Accessed 4 Aug 2026
  2. Gambling Laws and Regulations 2026 - Australia

    ICLG (International Comparative Legal Guides)

    Tier 3Accessed 4 Aug 2026
  3. Tier 1Accessed 30 Aug 2026

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This page is industry reference information and not legal advice.

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