- Advertising permitted
- Yes
- Watershed
- There is no clock-based watershed in force today. Broadcast codes restrict gambling advertising around live sport, and from 1 January 2027 the federal reforms ban wagering advertising during live sport coverage from 15 minutes before until five minutes after events shown between 05:00 and 20:30.
- Affiliate rules
- Affiliates are not separately licensed. From 1 January 2027 the federal reforms ban commissions to affiliates calculated on customer activity, which removes revenue share as it is commonly structured.
- Sponsorship rules
- Sponsorship is permitted today, with arrangements varying by sporting code. The federal reforms commencing on 1 January 2027 prohibit wagering advertising in sports venues.
- Celebrity and influencer rules
- Advertising must not be directed at minors. From 1 January 2027 the ban on commissions to staff or affiliates based on customer activity removes a central part of the influencer and affiliate model.
- Social media rules
- Online advertising is within scope of the Interactive Gambling Act where the service advertised is prohibited. From 1 January 2027 the reforms extend restrictions to online advertising generally and add an opt-out register.
- Bonus advertising rules
- Inducements are restricted, and the position varies by state. From 1 January 2027 the federal reforms restrict direct marketing of inducements to new account holders for 14 days, to people who left BetStop within three months, and to any customer identified as at risk.
- Mandatory warnings
- Wagering advertising must carry one of the mandated rotating taglines introduced on 30 March 2023, which replaced the single "gamble responsibly" message with stronger and more specific wording.
- Penalties for breach
- Liquor & Gaming NSW enforces the advertising and inducement provisions, and publishing a prohibited inducement is an offence rather than a licence matter alone.