- Advertising permitted
- Yes
- Watershed
- There is no clock-based watershed. The timing rule is event-based: broadcast advertising is prohibited during live events and in the 30-minute windows immediately before and after them.
- Affiliate rules
- Affiliate websites are named explicitly in the inducement restriction: sign-up offers may not be advertised through affiliate sites. Section 16 also bars affiliates from publishing advertising for overseas operators in New Zealand.
- Sponsorship rules
- Sponsorship sits within the advertising regime for licensed operators, and the prohibition on advertising overseas gambling under section 16 continues to bar sponsorship promoting unlicensed offshore operators.
- Celebrity and influencer rules
- Advertising may not target minors and must satisfy the audience-composition threshold, which constrains the use of personalities and channels with a young following. Advertising may not portray gambling as a route to success or a better life.
- Social media rules
- Social media may not be used to advertise sign-up inducements, and general advertising remains subject to the targeting and audience-composition rules.
- Bonus advertising rules
- Sign-up inducements are confined to the operator own platform. They may not be pushed through any external channel, which removes acquisition offers from paid media entirely.
- Penalties for breach
- Licensed operators face fines of up to NZD 5 million and removal from the market for non-compliance. Publishing an overseas gambling advertisement is a separate offence under section 16 with a fine of up to NZD 10,000.