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Sovereign state
Europe
ISO FI

Finland: gambling regulation and licensing

Republic of Finland

  • Online sports bettingMonopoly
  • Online casinoMonopoly
  • Online pokerMonopoly
  • Online bingoMonopoly
  • Lottery and iLotteryMonopoly
  • Horse race bettingMonopoly
  • Land-based (reference)Monopoly
Regulator
National Police Board, Gambling Administration
Headline tax
12% GGR
Licence required
Yes
Last verified
16 Oct 2026

Summary

Finland is in the last year of a state gambling monopoly. Until 30 June 2027 the Lotteries Act (1047/2001) gives the state-owned Veikkaus Oy the exclusive right to organise gambling in mainland Finland, and only Veikkaus may market it there; the Aland Islands have their own regime. The National Police Board's Gambling Administration supervises the monopoly, prohibits unlawful marketing with conditional fines and keeps a payment block list that banks must apply. Veikkaus pays lottery tax of 12% of stakes less winnings. The Gambling Act (10/2026), approved on 16 January 2026, opens fixed-odds, variable-odds and virtual betting, online casino games including poker, online slots and online money bingo to licensed competition from 1 July 2027. Veikkaus keeps exclusive licences for lotteries and pools and for physical slot machines and casino games. Applications have been accepted since 1 March 2026 at a fee of EUR 29,000; the Board had received 75 by 22 September 2026, with none decided, and aims to decide each in six to eight months. Wildz Group said on 15 October 2026 that it had been granted the first licence, for five years from 1 July 2027; the Board had not confirmed it. Licences last up to five years and carry an annual supervision fee of EUR 4,000 to EUR 434,000, banded by gaming margin. From 1 July 2027 monopoly and licensed gambling are both taxed at 22%, and licensing and supervision pass to the new Finnish Supervisory Agency. The Act requires registered, identified play by Finnish residents, player-set daily and monthly deposit limits, a central self-exclusion register, a closed list of marketing channels with no influencer marketing, bonus money with wagering of no more than five times, and licensed gambling software from 1 July 2028.

Common pitfalls

A licence granted in 2026 does not permit trading or marketing before 1 July 2027, and marketing into Finland before then can count against the applicant: a prohibition or penalty payment under the Lotteries Act issued after 1 September 2024 is a fit and proper ground for refusal. Poker is not a separate licence: it falls under electronic casino games. The 22% tax applies to Veikkaus as well as licensees, not only to new entrants. Figures and rules here cover mainland Finland; the Aland Islands regulate gambling separately. The National Police Board's payment block list was empty in its 24 October 2025 version, so the regime exists without current entries.

Key facts

Regulator
National Police Board, Gambling Administration
Regulator type
Government ministry
Headline tax
12% GGR
Licence required
Yes
Minimum age
18+
Tax base
Lottery tax on gambling run under the exclusive right is 12% of revenue (tuotto), defined as total stakes less winnings paid to players (Lottery Tax Act, ss. 2 and 4(1)). Other rates in the Act: 1.5% of revenue on goods lotteries and guessing competitions, 5% of the value of prizes on bingo (from 1 July 2027 only bingo that pays no money prizes), 30% of the value of prizes on other lotteries. From 1 July 2027 the tax also applies to gambling offered for play in Finland under a Finnish licence, at 22% of revenue for both monopoly and licensed gambling (Act 14/2026); gambling offered from Finland for play in another state is not taxed.
Capital
Helsinki
Currency
EUR
Official languages
Finnish, Swedish

How to get a gambling licence in Finland

Online casino and online sports betting in Finland are state monopolies: only a single state-owned or designated operator is permitted.

The regulator is the National Police Board, Gambling Administration.

We record 3 licence types for Finland.

For the Gambling licence (rahapelitoimilupa), the application fee is €29,000 (as of 1 Mar 2026).

Applications
Accepted on a rolling basis
Time to licence
The National Police Board put its estimate at about six months in June 2026; its licensing page now gives a target of six to eight months per application and warns it may take longer, and no licence decision had been published by 14 October 2026. Licences cannot take effect before 1 July 2027.
Local presence
No local establishment is required; no local director is required.
Financial guarantee
No bond is prescribed. Player funds on account must be kept separate from the operator's own funds, and players must be told when the account is opened how their funds are protected if the operator becomes insolvent (Gambling Act, s. 22).
Headline tax
12% GGR (see Taxation for the full position)

Licence fees in Finland

Licence typeApplication feeAnnual feeTerm
Gambling licence (rahapelitoimilupa)Annual supervision fee banded by gaming margin (stakes less winnings): EUR 4,000 below EUR 100,000 up to EUR 434,000 at EUR 50 million or more; EUR 10,000 basic fee in the first year, trued up from the audited accounts (s. 70). Amendment and international cooperation applications cost EUR 1,120 each in 2026.€29,000 (as of 1 Mar 2026)Not yet verifiedUp to 5 years (s. 14)
Exclusive licence (yksinoikeustoimilupa)Fixed supervision fee of EUR 1,900,000 for lotteries and pools and EUR 2,800,000 for slot machines and casino games (s. 70), plus a base compensation and an annual share of gaming margin paid to the state (s. 19).€29,000 (as of 1 Mar 2026)Not yet verified10 years (s. 14)
Gambling software licence (peliohjelmistotoimilupa)Flat annual supervision fee (s. 70). Applications to the Finnish Supervisory Agency from 1 July 2027.Not yet verified€1,500 (as of 1 Mar 2026)Up to 5 years (s. 14)

Built from the record on this page, last verified 16 Oct 2026. The Licensing and Taxation sections carry the full detail and sources.

Licensing

Licence required
Yes
Application window
Rolling
Local establishment required
No
Local server required
Not yet verified
Local director required
No
Typical time to licence
The National Police Board put its estimate at about six months in June 2026; its licensing page now gives a target of six to eight months per application and warns it may take longer, and no licence decision had been published by 14 October 2026. Licences cannot take effect before 1 July 2027.
Bank guarantee or bond
No bond is prescribed. Player funds on account must be kept separate from the operator's own funds, and players must be told when the account is opened how their funds are protected if the operator becomes insolvent (Gambling Act, s. 22).
Certification requirements
Before starting, a licensee must file a report and approval from an accredited auditing body on its gambling systems, draw equipment and draw procedures (s. 44). The body must be accredited to ISO/IEC 17025, 17065 or 17020 by FINAS or an EA MLA signatory with a scope covering the Finnish system; scopes based on Danish or Swedish technical regulations are accepted for audits completed before 1 January 2027. The licensee must also complete an integration project with the supervision system interface.
Barriers to entry
Applications must be written in Finnish or Swedish. Applicants, their board, management and shareholders of 25% or more must be fit and proper; a prohibition decision or penalty payment for unlicensed gambling or marketing under the Lotteries Act issued after 1 September 2024 counts against an applicant for two years (s. 10). A licensee established outside the EEA needs an EEA-domiciled representative (s. 12), and every licensee needs a Finnish business ID within three months of starting (s. 16). Gambling systems must sit in Finland unless the operator is supervised under a cooperation agreement with the authority or gives it remote verification access (s. 46). The National Police Board had received 50 applications by 8 June 2026, most from foreign applicants.

Licence types

  • Gambling licence (rahapelitoimilupa)

    Scope
    Fixed-odds betting, variable-odds betting, virtual betting, electronic casino games, electronic money bingo and electronic slot games, singly or in combination (Gambling Act, s. 6)
    Term
    Up to 5 years (s. 14)
    Application fee
    €29,000 as of 1 Mar 2026
    Fee basis
    Annual supervision fee banded by gaming margin (stakes less winnings): EUR 4,000 below EUR 100,000 up to EUR 434,000 at EUR 50 million or more; EUR 10,000 basic fee in the first year, trued up from the audited accounts (s. 70). Amendment and international cooperation applications cost EUR 1,120 each in 2026.
    Renewal terms
    A licence holder that applies for a new licence at least six months before expiry may continue operating until the new application is decided (s. 15).
  • Exclusive licence (yksinoikeustoimilupa)

    Scope
    Two licences only: money lotteries and pools; slot machines and casino games (s. 5). Granted only to a limited company controlled by the Finnish state (s. 8), in practice a Veikkaus group company.
    Term
    10 years (s. 14)
    Application fee
    €29,000 as of 1 Mar 2026
    Fee basis
    Fixed supervision fee of EUR 1,900,000 for lotteries and pools and EUR 2,800,000 for slot machines and casino games (s. 70), plus a base compensation and an annual share of gaming margin paid to the state (s. 19).
  • Gambling software licence (peliohjelmistotoimilupa)

    Scope
    Making, supplying, installing or adapting gambling software for licensed gambling (s. 7). Licensees may use only licensed software from 1 July 2028 (ss. 33 and 106).
    Term
    Up to 5 years (s. 14)
    Annual fee
    €1,500 as of 1 Mar 2026
    Fee basis
    Flat annual supervision fee (s. 70). Applications to the Finnish Supervisory Agency from 1 July 2027.

Taxation

Headline GGR tax
12% GGR
Effective date
Not yet verified
Player winnings tax
From 1 July 2027 winnings from gambling subject to Finnish lottery tax, and from gambling offered for play in another EEA state under that state's law, are not taxable income (Income Tax Act, s. 85, as amended by Act 15/2026, first applied for tax year 2027). The National Police Board advises that winnings from unlicensed sites are taxable income to be reported to the Tax Administration. The rule in force before 1 July 2027 was not re-read for this record.
Withholding mechanism
The operator is the taxpayer (Lottery Tax Act, s. 3) and self-assesses the tax by calendar month under the Act on Assessment Procedure for Self-Assessed Taxes (s. 1 a and s. 8). Every operator, including a foreign one, needs a Finnish business ID for the lottery tax return.
Tax base
Lottery tax on gambling run under the exclusive right is 12% of revenue (tuotto), defined as total stakes less winnings paid to players (Lottery Tax Act, ss. 2 and 4(1)). Other rates in the Act: 1.5% of revenue on goods lotteries and guessing competitions, 5% of the value of prizes on bingo (from 1 July 2027 only bingo that pays no money prizes), 30% of the value of prizes on other lotteries. From 1 July 2027 the tax also applies to gambling offered for play in Finland under a Finnish licence, at 22% of revenue for both monopoly and licensed gambling (Act 14/2026); gambling offered from Finland for play in another state is not taxed.

Scheduled changes

  • 22% of revenue (stakes less winnings) from 1 Jul 2027
    Enacted

    Lottery tax on monopoly and licensed gambling

  • Exempt if from Finnish lottery-taxed gambling or EEA-lawful gambling from 1 Jul 2027
    Enacted

    Income tax exemption for winnings aligned with the licensing system

Earmarked levies

  • Supervision fee, gambling licence: EUR 4,000 to EUR 434,000 a year, banded by gaming margin (Gambling Act, s. 70) (Supervisory authority)
  • Supervision fee, exclusive licences: EUR 1,900,000 (lotteries and pools) and EUR 2,800,000 (slot machines and casino games) a year (Supervisory authority)
  • Exclusive licence compensation: Base compensation fixed by government decision plus an annual share of realised gaming margin (Gambling Act, s. 19) (State)

Compliance

Minimum age
18+
KYC timing
At registration, before any play (Gambling Act, ss. 20 and 28).
AML regime
Gambling operators and their agents are obliged entities under the Act on Preventing Money Laundering and Terrorist Financing (444/2017): customer identification and verification, monitoring of unusual transactions, suspicious transaction reports to the Financial Intelligence Unit, and a written risk assessment. The Gambling Act applies the same obligations to licensees, and applicants must describe their AML controls (s. 11).
AML supervisor
National Police Board, Gambling Administration, until 30 June 2027; the Finnish Supervisory Agency from 1 July 2027 (Gambling Act, s. 57(3)).
Deposit limits
From 1 July 2027 every player must set daily and monthly limits on transfers from bank account to player account at registration or before the first transfer; increases take effect the next day (daily) or next month (monthly), decreases immediately (Gambling Act, s. 30). Until then Veikkaus must set and offer limits where needed (Lotteries Act, s. 14 c).
Loss limits
The government may set daily, monthly and annual loss limits per licensee for electronic slots, electronic bingo, virtual betting and electronic casino games other than poker (Gambling Act, s. 32(2)); no such decree is in force.
Affordability checks
A duty of care requires continuous monitoring and assessment of player behaviour, automated risk assessment of gambling harm with action where needed, documented contact procedures for suspected harmful play, and a self-monitoring plan; a decision restricting play may not rest solely on automated processing (Gambling Act, ss. 34 and 35).
Source of funds thresholds
Agents must identify and verify a customer who spends or redeems at least EUR 2,000, in one payment or linked payments, or whenever a transaction is suspicious.
Central monitoring system
Mandatory connection to the supervisory authority's supervision system interface for game and account event data, with a certificate set by the authority to guarantee data integrity (Gambling Act, s. 45).
Data localisation
Gambling systems and draw equipment must be located in Finland unless the operator is licensed and supervised in another state whose authority has a supervision agreement with the Finnish authority, or the operator lets the authority verify the systems remotely (Gambling Act, s. 46).
KYC requirements
Today Veikkaus must register every player, verify identity and residence, open a personal account (one per player) and allow play only when the player is identified (Lotteries Act, s. 14); identification has covered all Veikkaus gambling since scratch cards were added in 2024. Under the Gambling Act licensees must register only natural persons aged 18 or over, verify identity (s. 20), register for online games only persons permanently resident in Finland and re-verify residence during the relationship (s. 21), and allow play only while identified (s. 28). The ministry states that registration requires strong identification.
Stake limits
The Ministry of the Interior may set maximum stakes and wins (Gambling Act, s. 32(3)); the draft competitive-market decree circulated in June 2026 sets maximum stakes for online casino games.
Mandatory player messaging
Licensees must make available the rules, price, probability of winning, draw frequency and an assessment of the risk of harm, and show the licence, the supervisory authority, the age limit, where to find tools and help for gambling problems and how to self-exclude, in Finnish and Swedish (Gambling Act, s. 37). Players must be able to set an immediate block lasting to the end of the next day and game-specific blocks (s. 29).
Reporting obligations
Annually: action plan, budget, financial statements, marketing report, report on gambling development, self-monitoring plan and harm prevention report, and a report on suspicious betting and match-fixing (Gambling Act, s. 68); gaming margin for the previous year by the end of February (s. 71). Game and account events must be kept for at least five years and delivered to the authority through its supervision system interface (s. 45). Material changes must be notified within two weeks (s. 18).
Game content restrictions
No betting on events of exclusive licence games, competitions where most participants are under 18, offensive competitions, events with a significant manipulation risk, rule breaches or penalties, elections or financial markets (Gambling Act, s. 27). No play on credit or against a pledge (s. 25). The draft competitive-market decree regulates the features of online slot games.

Advertising

Advertising permitted
Yes
Affiliate rules
Affiliate marketing of non-Veikkaus gambling to mainland Finland is prohibited marketing today, and the Helsinki Administrative Court upheld a ban on a streamer's affiliate links in March 2025. The Gambling Act's closed list of channels (s. 51) does not name third-party affiliate or comparison sites, and prohibitions can be aimed at any natural person who markets gambling for financial gain (s. 76(2)(4)).
Sponsorship rules
Sponsorship must not display the licensee's games; no sponsorship agreements with under-18s, with events, competitions or leagues for under-18s, or with people producing content aimed at under-18s, and the licensee's name or logo may not appear on products for under-18s (Gambling Act, s. 56).
Celebrity and influencer rules
Influencer marketing is outside the permitted channels of the Gambling Act, as the Ministry of the Interior confirms. Under the Lotteries Act the National Police Board has prohibited several streamers from promoting offshore operators on Twitch, Kick and YouTube, with conditional fines of EUR 30,000 to EUR 33,000, and in 2025 ordered one such fine to be paid.
Social media rules
Licensees may market on their own social media accounts only in a way that does not interact with consumers (Gambling Act, s. 51(3)(1)).
Bonus advertising rules
Free games, discounted games and bundled offers are banned (Gambling Act, s. 25). Moderate bonus money is allowed only during an established customer relationship, on equal terms, not based on time played or amount spent, with transparent terms, a wagering requirement of at most five times, and no direct conversion to cash (s. 26).
Mandatory warnings
All marketing must state the age limit and where to find tools and help for gambling problems, and, except radio advertising, the licence and the supervisory authority (Gambling Act, s. 55).
Penalties for breach
Today the National Police Board can prohibit unlawful marketing with a conditional fine, and the Market Court can impose a penalty payment of up to 4% of turnover, capped at EUR 5 million (minimum EUR 10,000), or for an individual up to 4% of income, capped at EUR 40,000 (Lotteries Act, ss. 62 b to 62 h). From 1 July 2027 the same caps apply under the Gambling Act (s. 85), with a EUR 3,000 minimum for individuals, and breach of ss. 52, 53 or 56 is a lottery offence punishable by a fine or up to six months in prison (Criminal Code, chapter 17, s. 16 b).

Restrictions

  • Until 30 June 2027 only Veikkaus Oy may market gambling in mainland Finland; selling, brokering or marketing other operators' gambling is prohibited (Lotteries Act, s. 62(2)(1)).
  • Veikkaus marketing must be moderate in quantity, scope, visibility and frequency and necessary to channel demand to lawful, less harmful gambling (Lotteries Act, s. 14 b).
  • Veikkaus may not market casino games, online scratch cards, electronic lottery games or slot machine games outside its gaming venues and logged-in online service, and may not offer bonuses.
  • From 1 July 2027 licensees may market only in the channels the Gambling Act lists: their own websites and social media accounts without interaction, television and radio, sports and other public events, print and equivalent digital publications, gaming outlets for games available there, and search engines for brand terms (s. 51(3)); all other marketing is prohibited (s. 51(7)).
  • Outdoor marketing by gambling licensees may not be placed near early childhood education sites, schools, pharmacies, healthcare units or substance abuse units (s. 51(4)); slot machines and casino games may be marketed only inside the venues where they are placed (s. 51(5)).
  • Marketing may not glamorise gambling, portray heavy play positively, normalise gambling, present it as a solution to money problems or a route to social success, mislead on the chance of winning, offer free or discounted play beyond permitted bonus money, cross-sell other games, promote credit or invite players to fund good causes (s. 52).
  • Marketing may not target minors or vulnerable people, may not feature minors, and may not appear in media, broadcasts or events aimed at minors (s. 53).
  • Direct marketing needs explicit consent; telephone marketing is banned; no marketing to self-excluded players or to anyone who has not played with the operator in the previous two years (s. 54).

Payments

Credit card ban
Not yet verified
Crypto stance
Not yet verified
Payment blocking regime
Until 30 June 2027 payment service providers and virtual currency providers must not execute or initiate gambling payments from natural persons to operators on the National Police Board list, which covers operators whose gambling the Board has prohibited for marketing into Finland (Lotteries Act, s. 62 l, applied from 1 January 2023). Players are not liable, and the blocks do not apply to consumers in the Aland Islands. The published list dated 24 October 2025 contains no entries. The Gambling Act does not carry payment blocking forward; it bans play on credit and the brokering of credit for gambling (s. 25) and applies its prohibitions equally to games played for or paying out crypto-assets (s. 75(3)).
Withdrawal timeframe rules
When a player account is closed the balance must be paid to the player without delay and free of charge (Gambling Act, s. 23).

Enforcement

ISP blocking
No
DNS blocking
No
Payment blocking
Yes
App store takedowns
Not yet verified
Administrative penalties
Today: prohibitions of gambling (up to 12 months, renewable) and of marketing (up to 3 months, renewable by 6), conditional fines, and penalty payments by the Market Court of EUR 10,000 up to 4% of turnover or EUR 5 million for businesses and EUR 500 to EUR 40,000 for individuals (Lotteries Act, ss. 62 a to 62 e). From 1 July 2027: prohibitions, orders to remove online content or delete domain names (s. 78), infringement fees of EUR 1,000 to EUR 100,000 (s. 80), penalty payments of up to 4% of turnover capped at EUR 5 million (s. 85) and licence revocation (s. 79); decisions are published for five years (s. 92).
Criminal penalties
Offering gambling without a licence, or selling, brokering or marketing unlicensed gambling, is a gambling offence punishable by a fine or up to two years in prison (Criminal Code, chapter 17, s. 16 a, as amended by Act 17/2026).
Operator liability
Marketing is treated as aimed at Finland when it is in Finnish, addressed to Finnish consumers or takes place in Finland (Gambling Act, s. 4(8)). The authority can act against operators, intermediaries, marketers and individuals who market for gain, including those operating from abroad. A prohibition decision or penalty payment issued after 1 September 2024 counts against a later licence application.
Player liability
None. Payment blocking binds only payment and virtual currency providers, and players are not liable for payments that go through. Players using unlicensed sites have no protection under Finnish law.

Notable actions

  • Two social media influencers3 Sept 2025

    Marketing prohibitions served in May 2025 with EUR 30,000 conditional fines each; one in force from June 2025, the other suspended on appeal. A third influencer was ordered in July 2025 to pay a EUR 30,000 conditional fine for breaching an earlier prohibition.

    Fine: €30,000 as of 1 Jul 2025

  • Finnish streamer (Twitch and YouTube)26 Mar 2025

    Helsinki Administrative Court upholds the 8 March 2024 prohibition backed by a EUR 33,000 conditional fine

  • Veikkaus Oy12 Nov 2024

    Prohibited from marketing to minors after more than 200 adverts in breaks of children's programmes in 2023 and spring 2024; EUR 2.9 million conditional fine

  • BML Group Ltd (Betsson AB subsidiary)19 Feb 2024

    Helsinki Administrative Court upholds a marketing prohibition with a EUR 2.4 million conditional fine; added to the payment block list on 29 February 2024

Market data

Figures on this record are drawn from official regulator data.

Online GGR
Not yet verified
Reporting year
2023
Online share of gambling
54.8%

Timeline

  1. 23 Nov 2001

    Lotteries Act (1047/2001) issued

  2. 1 Jan 2017

    Veikkaus, RAY and Fintoto merge into a single Veikkaus Oy

  3. 1 Jan 2022

    Lotteries Act reform in force: tighter marketing rules, penalty payments, phased mandatory identification

  4. 1 Jan 2023

    Payment blocking against prohibited offshore operators applies

  5. 1 Jan 2024

    Scratch cards brought under mandatory identification

  6. 19 Feb 2024

    Helsinki Administrative Court upholds the marketing ban on Betsson subsidiary BML Group

  7. 12 Nov 2024

    Veikkaus prohibited from marketing to minors, with a EUR 2.9 million conditional fine

  8. 20 Mar 2025

    Government proposal HE 16/2025 on the new gambling system submitted to Parliament

  9. 16 Dec 2025

    Parliament adopts the Gambling Act and related acts

  10. 16 Jan 2026

    President approves the Gambling Act (10/2026)

  11. 1 Mar 2026

    Gambling licence applications open at the National Police Board

  12. 8 Jun 2026

    National Police Board reports 50 licence applications received

  13. 10 Jun 2026

    Draft decrees under the Gambling Act sent out for comment

  14. 22 Sept 2026

    National Police Board tells Yle it has 75 licence applications and has decided none

  15. 15 Oct 2026

    Wildz Group announces it has been granted a licence valid for five years from 1 July 2027 (company statement, not confirmed by the Board)

  16. 1 Jul 2027

    Gambling Act in force: licensed market opens, 22% tax, supervision moves to the Finnish Supervisory Agency

  17. 1 Jul 2028

    Licensees may use only software from licensed gambling software suppliers

Outlook

Wildz Group said on 15 October 2026 that the National Police Board had granted it a licence for five years from 1 July 2027, the first award announced; the Board had not confirmed it publicly. The remaining decisions are due before the market opens on 1 July 2027, after audits that may use Danish or Swedish accreditation scopes only if completed before 1 January 2027. The Ministry of the Interior is finalising the decrees on online casino stakes, online slot features and the monopoly's machine and venue numbers, with its project running to 28 February 2027. A bill to let scratch cards be given as gifts is scheduled for the autumn 2026 session. On 1 July 2027 supervision moves to the Finnish Supervisory Agency, the self-exclusion register goes live, the 22% tax starts and gambling software licence applications open.

Frequently asked questions

When can licensed operators start offering gambling in Finland?
On 1 July 2027. Applications have been accepted since 1 March 2026, but no licence can take effect earlier, and until then only Veikkaus may offer or market gambling in mainland Finland.
What is the gambling tax in Finland?
Today Veikkaus pays lottery tax of 12% of stakes less winnings. From 1 July 2027 both monopoly and licensed gambling offered for play in Finland are taxed at 22% of stakes less winnings, self-assessed monthly.
What does a Finnish gambling licence cost?
The application fee in 2026 is EUR 29,000. Licensees then pay an annual supervision fee banded by gaming margin, from EUR 4,000 to EUR 434,000, with a EUR 10,000 basic fee in the first year. Licences last up to five years.
Which products stay with Veikkaus?
Money lotteries and pools, and physical slot machines and casino games, under two exclusive licences that only a state-controlled company can hold. Betting, online casino including poker, online slots and online bingo open to competition.
Can affiliates and influencers promote operators in Finland?
Not for non-Veikkaus gambling before 1 July 2027: the National Police Board has banned streamers with conditional fines of EUR 30,000 to EUR 33,000, upheld in court in 2025. After that, marketing is limited to the channels the Gambling Act lists, and influencer marketing is not among them.
What bonuses will licensees be allowed to offer?
Free and discounted games are banned. Moderate bonus money is allowed only in an established customer relationship, on equal terms, not linked to time or spend, with wagering of at most five times and no direct cash conversion.
Who regulates gambling in Finland?
The National Police Board, Gambling Administration regulates gambling in Finland. Other authorities with a role include Finnish Supervisory Agency (Lupa- ja valvontavirasto) and Ministry of the Interior.
How long does it take to get a gambling licence in Finland?
The National Police Board put its estimate at about six months in June 2026; its licensing page now gives a target of six to eight months per application and warns it may take longer, and no licence decision had been published by 14 October 2026. Licences cannot take effect before 1 July 2027. Last verified 16 Oct 2026.

Glossary and directory

iGT coverage of Finland

Finland's New Gambling Act Sent for Revisions to Clarify Advertising and Tax Rules
Regulatory

Wildz Says It Has Won Finland's First Gambling Licence, Valid From July 2027

Malta-based Wildz Group says Finland's National Police Board has granted it a five-year gambling licence starting on 1 July 2027, the first award any operator has announced under the new regime. The board has not confirmed it, and a year ago it was weighing a marketing prohibition against the same group that would have ruled it out.

Veikkaus Profits Dip as It Ramps Up Investment for End of Finnish Monopoly
Regulatory

Finland's Police Board Orders Six Gambling Marketing Fines Paid in 2026, All Against Individuals

Finland's gambling supervisor has ordered six conditional fines paid this year for illegal gambling marketing, every one of them against a person rather than a company, while threatened fines for companies run to €1.2 million. It is the board's last full year in charge, and under the new Gambling Act a prohibition issued now can disqualify a licence applicant in 2027.

Finland’s Black Market Nightmare: Operators Warn New Loss Limits Will Spark Exodus to Offshore Sites
Regulatory

Finland Has 75 Gambling Licence Applications and Has Approved None

Applications to Finland's National Police Board have risen by half since June, beating researchers' estimates, but processing now takes six to eight months and the market opens on 1 July 2027. The first licences will decide who can advertise to Finns first.

Mga breach claim escalates as german researcher threatens data release and malta vows legal resp
Corporate

A Malta Court Orders Aviator Studio to Stop Using the Aviator Name in the EU

The First Hall of the Civil Court granted Spribe an ex parte provisional injunction on 1 September covering two EU trademarks. The evidence the court cited is the kind operators can check for themselves: the two games appearing side by side in a search on Betsson, and a listing that credited Spribe's game to the wrong studio.

Veikkaus Introduces Age-Based Loss Checkpoints but Drops Annual Limit for Over-25s
Regulatory

Veikkaus Introduces Age-Based Loss Checkpoints but Drops Annual Limit for Over-25s

Veikkaus has tightened gambling loss checkpoints for under-25s but scrapped the annual limit for older players, days before Finland's monopoly opens to licensed competition. The carve-out for its highest-spending customers exposes the tension between safer gambling and defending market share ahead of 2027.

Finland Receives 50 Licence Applications Ahead of 2027 iGaming Launch
Regulatory

Finland Receives 50 Licence Applications Ahead of 2027 iGaming Launch

Finland has drawn roughly 50 licence applications since its window opened in March, already matching the ceiling industry observers projected for the entire market and reached more than a year before the 1 July 2027 launch that ends Veikkaus's monopoly. Officials say most applicants are foreign, while operators await detail on advertising, bonusing and enforcement.

All 24 articles on Finland →

Sources

Source tiers. Tier 1: the law, official gazette, licence register or regulator itself. Tier 2: other official sources such as ministries, parliaments, courts and statistics agencies. Tier 3: established trade press, used to find and date the primary source. Only tier 1 and tier 2 sources can support a fact on their own.

  1. Gambling Act (Rahapelilaki) 10/2026, issued 16 January 2026

    Finlex (Ministry of Justice legal information service) (translated)

    Tier 1Accessed 23 Sept 2026Published 16 Jan 2026
  2. Lotteries Act (Arpajaislaki) 1047/2001, consolidated, including ss. 11, 14, 14 b and 62 to 62 n

    Finlex (Ministry of Justice legal information service) (translated)

    Tier 1Accessed 23 Sept 2026
  3. Tier 1Accessed 23 Sept 2026
  4. Tier 1Accessed 23 Sept 2026
  5. Act 11/2026 amending the Lotteries Act (in force 1 July 2027)

    Finlex open data service (Legal Register Centre, Ministry of Justice) (translated)

    Tier 1Accessed 23 Sept 2026Published 16 Jan 2026
  6. Act 14/2026 amending the Lottery Tax Act (22% of gaming revenue from 1 July 2027)

    Finlex open data service (Legal Register Centre, Ministry of Justice) (translated)

    Tier 1Accessed 23 Sept 2026Published 16 Jan 2026
  7. Act 15/2026 amending the Income Tax Act, s. 85 (lottery winnings)

    Finlex open data service (Legal Register Centre, Ministry of Justice) (translated)

    Tier 1Accessed 23 Sept 2026Published 16 Jan 2026
  8. Act 17/2026 amending the Criminal Code, chapter 17, ss. 16 a and 16 b (gambling offence and lottery offence)

    Finlex open data service (Legal Register Centre, Ministry of Justice) (translated)

    Tier 1Accessed 23 Sept 2026Published 16 Jan 2026
  9. Gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  10. Licences under the Gambling Act

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  11. Applying for a gambling licence

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  12. Licence holder's obligations (audits, accreditation, annual reporting)

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  13. Other obligations related to gambling activities (amendment notices, business ID, disclosures)

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  14. Supervision fees

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  15. Supervision of gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  16. Marketing of gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  17. Payment blocks in gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  18. List of payment blocks (CSV), version of 24 October 2025

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026Published 24 Oct 2025
  19. Illegal gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  20. Self-exclusion

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  21. For players (recommended decisions and complaints)

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  22. Prevention of money laundering and terrorism financing in gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026
  23. Gambling licences attract gambling companies (Rahapelitoimiluvat kiinnostavat rahapeliyhtioita): 50 applications received

    National Police Board of Finland (Poliisihallitus), Gambling Administration (translated)

    Tier 1Accessed 23 Sept 2026Published 8 Jun 2026
  24. The National Police Board intervened again in the unlawful marketing of gambling by social media influencers

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026Published 3 Sept 2025
  25. National Police Board allowed to ban social media influencer for illegal marketing of gambling

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026Published 14 May 2025
  26. The National Police Board prohibited unlawful gambling marketing by social media influencers

    National Police Board of Finland (Poliisihallitus), Gambling Administration (translated)

    Tier 1Accessed 23 Sept 2026Published 28 Mar 2024
  27. A gambling company's marketing prohibition enters into force after a court decision (BML Group Ltd)

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026Published 6 Mar 2024
  28. The National Police Board prohibited Veikkaus from marketing to minors

    National Police Board of Finland (Poliisihallitus), Gambling Administration

    Tier 1Accessed 23 Sept 2026Published 19 Nov 2024
  29. Reform of the gambling system (project page)

    Ministry of the Interior of Finland (Sisaministerio)

    Tier 2Accessed 23 Sept 2026
  30. Finland to open some gambling services to competition

    Ministry of the Interior of Finland (Sisaministerio)

    Tier 2Accessed 23 Sept 2026Published 15 Jan 2026
  31. Draft decrees under the Gambling Act sent out for comments

    Ministry of the Interior of Finland (Sisaministerio)

    Tier 2Accessed 23 Sept 2026Published 10 Jun 2026
  32. Legislative project launched to enable scratch cards to be given as gifts

    Ministry of the Interior of Finland (Sisaministerio)

    Tier 2Accessed 23 Sept 2026Published 21 Apr 2026
  33. Tier 2Accessed 23 Sept 2026Published 15 Jan 2026
  34. Government proposal HE 16/2025 on legislation for a new gambling system

    Finlex open data service (Legal Register Centre, Ministry of Justice) (translated)

    Tier 2Accessed 23 Sept 2026Published 20 Mar 2025
  35. Tier 2Accessed 23 Sept 2026
  36. Tier 2Accessed 23 Sept 2026Published 23 Sept 2021
  37. Tier 1Accessed 14 Oct 2026
  38. National Police Board figures given to Yle: 75 gambling licence applications by 22 September 2026, none decided

    Yle

    The Board's own pages refuse automated access; the count is the Board's figure as reported by Yle.

    Tier 3Accessed 16 Oct 2026Published 23 Sept 2026
  39. Wildz Group says it has been granted a Finnish gambling licence for five years from 1 July 2027

    NEXT.io

    Company statement; the National Police Board had not confirmed the award.

    Tier 3Accessed 16 Oct 2026Published 15 Oct 2026

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This page is industry reference information and not legal advice.

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