Finland

Finland's state-owned operator Veikkaus has signalled ambitions to become a respected international gaming group by 2030, as its full-year 2025 results reveal declining domestic revenues and its B2B arm Fennica Gaming posts near-doubled turnover across 17 global markets all ahead of Finland's licensed market launch in July 2027.

Leading gambling operators SkillOnNet and Wildz Group have rejected Finland's proposed universal loss limits, warning that overly strict rules will drive players to the black market. Citing the failures of the German regulatory model, the companies argue that the new legal framework must remain competitive to ensure high channelisation rates when the market opens in 2027.

The conflict highlights the immense tension within the Nordic gambling sector as Finland prepares to dismantle its state monopoly. While Veikkaus maintains its actions are lawful, the investigation by the FCCA will determine whether an incumbent can legally fortify its position against future rivals before the market even opens.

Finland is scrambling to fix a regulatory oversight that turned gifted scratch cards into worthless bits of cardboard, all while preparing for the biggest gambling market liberalisation in its history.