Learning hub
Self-paced courses for the iGaming industry
Short, structured lessons on licensing, compliance, payments, and operations - built by editors and industry contributors.
Who the courses are for
Operators starting in new jurisdictions, compliance teams onboarding new hires, and analysts who need a working vocabulary across the value chain. Each course runs to about two hours in six or seven lessons of fifteen minutes or so, and is structured so you can drop in on a single lesson when you need a specific topic.
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Looking for a quick explainer instead? Our Guides cover regulation, tax, markets and compliance in focused, in-depth articles.
Browse the Guides →- MarketingBeginner1h 58m7 lessons
Affiliate Marketing
Affiliate marketing has been central to online gambling since the industry began, and it remains one of the largest single deductions from operator margin. This course covers how the channel works from both sides: how affiliates build and monetise traffic, how operators structure and manage programmes, how deals are priced, and why compliance obligations now shape the relationship as much as commercial terms do. **Who this is for:** Affiliate managers, marketers moving into gambling from other sectors, publishers and media operators considering the vertical, and operator staff who need to understand where a large share of their acquisition spend actually goes. **What you'll learn:** - Explain how the affiliate channel functions within the wider iGaming value chain and why it developed as it did - Compare revenue share, CPA and hybrid commercial models and select an appropriate structure for a given situation - Describe how affiliate traffic is built across search, content, social and comparison formats - Explain tracking and attribution mechanics, including the technical and regulatory pressures reshaping them - Apply the compliance obligations that govern affiliate marketing and understand where liability sits - Assess affiliate performance on player quality rather than volume, and identify fraud and low-value traffic
- MarketingIntermediate1h 51m7 lessons
Building an iGaming Affiliate Business
The affiliate's own playbook. The course covers what an affiliate actually sells and the four kinds of affiliate, the 2024-26 reset that repriced the industry, choosing markets and verticals on purpose (regulated, regulating and grey, the American states, the verticals, localisation, portfolio), building the asset (brand, site, content operations with methodology and evidence, compliance in the workflow, costs), traffic beyond search (owned audience, video and streaming, paid media, partnerships), the deal in detail (CPA qualifying conditions, net revenue definitions, negative carryover, termination, negotiation, managing the operator book), data (postbacks, sub-IDs, reconciliation, earnings per click, cohort forecasting, fraud in your own traffic), and growth, valuation and exit. Written for people who run or want to run an affiliate business, and for the affiliate managers and investors who need to understand it from the inside. The companion courses are Affiliate Marketing (the operator's view), iGaming SEO (the search discipline) and Affiliate Compliance and Licensing (the rules). The through-line is that an affiliate is a media business that has been paid for twenty years as a performance channel, and that its future belongs to the affiliates who build it as the former while being measured as the latter.
- MarketingBeginner1h 59m7 lessons
CRM & Player Lifecycle
A practical iGaming CRM course on what customer relationship management actually does inside a gambling operator, and how it differs from acquisition marketing. It covers segmentation built to support decisions rather than describe a population, programmes for each stage of the player lifecycle and why early tenure has an outsized effect, campaigns from objective through audience to measurement, bonus and incentive design costed on net rather than awarded value, churn and reactivation, and measuring CRM with holdouts that still give readable answers in a heavily skewed player base. Written for CRM managers, retention and lifecycle marketers, and the analysts and product people who work alongside them. It assumes no prior CRM experience, and it treats incremental effect, not activity, as the measure of whether a programme works.
- MarketingIntermediate1h 43m7 lessons
Marketing Compliance and Advertising Standards
Gambling advertising in practice, for the people who actually publish it. The course covers the four layers that govern an advertisement and why a lawful one still gets pulled, the five objectives every code is pursuing and how to predict a ruling from them, the shift from content rules to targeting and the suppression failures that keep recurring, affiliate control from contract to termination, bonus advertising where consumer law and licence conditions converge, sponsorship, influencers and streamed content, and the sign-off model that stops compliance becoming a bottleneck everyone routes around. Written for marketing, CRM, affiliate and social teams, the compliance people who support them, and anyone who has had a campaign stopped late. It assumes you know how acquisition works and does not re-explain CPA or rev share. No jurisdiction's current rules, watershed times or thresholds are stated as fact, because they change frequently and with short notice. What the course teaches is what every code is trying to prevent, which is stable, and the controls that survive an audit.
- MarketingIntermediate1h 50m7 lessons
iGaming SEO and Organic Growth
Organic search is the gambling industry's most durable acquisition channel and the one held to the highest standard. This course teaches how to compete for it: why the channel matters more in gambling than anywhere else and who is fighting for the same page, keyword strategy by intent, market and business type, the technical foundation (market pages and hreflang, server rendering, canonical game pages, page experience, crawl control, blocking people not crawlers), the trust signals a YMYL gambling page must carry and the content models that survive updates, how the grey link market works and what earns links that last, doing SEO inside licence conditions and against unlicensed competition, and measurement, attribution and what AI search is doing to the channel. Written for marketing and SEO teams at operators, for affiliates whose business is ranking, for suppliers who want operators to find them, and for publishers whose traffic is organic by design. It assumes general familiarity with how search engines work. The through-line is that search engines are trying to identify the gambling sites a reasonable person would trust, and the tactics that last are the ones that make a site easier to trust rather than harder to detect.