• The Australian Communications and Media Authority has issued a formal warning to Harris Bookmaking, trading as Chasebet, after finding the operator failed to adequately promote BetStop, Australia's National Self-Exclusion Register, in three marketing emails and on its website
• Chasebet attributed the breach to a software consolidation error and acted promptly to rectify the issue after being alerted by the ACMA, though the regulator has warned further breaches could result in more serious enforcement action
• The ACMA has issued blocking orders against 19 gambling and affiliate marketing websites found to be operating illegally in Australia in breach of the Interactive Gambling Act 2001
• Since the ACMA made its first blocking request in November 2019, a total of 1,640 illegal gambling and affiliate websites have been blocked, with over 230 illegal services having withdrawn from the Australian market since enforcement began in 2017
• The regulator has reminded Australian consumers that illegal gambling services are unlikely to carry the customer protections found on licensed platforms, warning that users of such sites risk losing their money

ACMA Keeps Up the Pressure on Both Licensed Failures and Illegal Operators

Australia's gambling regulator has moved on two fronts this week, issuing a formal warning to a licensed operator over self-exclusion promotion failures while simultaneously blocking access to 19 more unlicensed gambling and affiliate websites. The dual action reinforces the ACMA's approach of holding the licensed market to its obligations while continuing to dismantle the unlicensed one.

The warning issued to Harris Bookmaking, which trades as Chasebet, centres on the operator's failure to adequately promote BetStop, the country's National Self-Exclusion Register. An ACMA investigation found that Chasebet did not include sufficient BetStop promotion in three separate marketing emails and failed to properly feature it on its website. Australian licensees are legally required to promote BetStop and provide links to the register across all promotional electronic messages and on their websites, making the omissions a direct licence breach.

Chasebet told the regulator the failures resulted from a software consolidation error rather than a deliberate decision, and the operator moved promptly to address the problem once the ACMA raised it. The regulator acknowledged that response, but made clear that any further breaches could result in escalated enforcement action. The warning serves as a formal marker on Chasebet's compliance record, and the message to the broader licensed market is straightforward: BetStop promotion requirements are being actively monitored and failures will not be overlooked, regardless of intent.

On the illegal market front, the ACMA has added 19 more sites to its blocking list, requesting that Australian internet service providers restrict access to each of them under the Interactive Gambling Act 2001. The sites targeted include Bass Bet, BetWhale, CasinOK, Cleobetra, Diva Spin, FatPirate, Free Spinz, Gransino, JackBit, Legiano, Mafia Casino, Magius, Monster Win, NewLucky, Nonbetstop.com, Slotexo, Talismania, Tiki Casino and Vegas Hero.

The scale of the ACMA's blocking programme has become substantial. Since the regulator made its first blocking request in November 2019, a cumulative total of 1,640 illegal gambling and affiliate websites have been blocked. More than 230 illegal services have also voluntarily withdrawn from the Australian market since the ACMA began enforcing illegal online gambling rules in 2017, suggesting that sustained regulatory pressure is having a deterrent effect beyond the operators formally targeted.

The ACMA used the latest action to reinforce its consumer warning, noting that even services that appear legitimate may lack the customer protections required of licensed operators, and that Australians using illegal gambling platforms risk losing their money with limited recourse.

BetStop Compliance Is a Baseline Obligation, Not an Optional Extra

The Chasebet warning highlights a compliance failure that should not be occurring in a mature licensed market. BetStop exists specifically to provide a safety net for problem gamblers, and the requirement to promote it actively across marketing communications and websites is not a minor administrative obligation. It is a core component of the player protection framework that justifies the existence of a licensed market in the first place. An operator that fails to meet that requirement, even through a technical error, creates a situation where vulnerable customers may not be aware of a resource that could protect them. The ACMA's decision to issue a formal warning rather than a more severe sanction reflects the prompt remediation, but the regulated industry should treat this case as a clear signal that BetStop promotion compliance is being scrutinised as a priority area.

1,640 Blocked Sites Tells Only Part of the Story

The cumulative total of 1,640 blocked gambling and affiliate websites is a significant number that reflects years of sustained enforcement effort. But blocking orders are a reactive tool that addresses symptoms rather than causes. For every site that gets added to the ACMA's list, new operators can and do emerge to fill the gap, often with minimal setup costs and little concern for the enforcement risk given the jurisdictional complexity of pursuing offshore operators. The more meaningful metric may be the 230-plus services that have withdrawn from the Australian market since enforcement began in 2017, suggesting that the threat of blocking combined with the reputational and operational complications of being targeted is deterring some operators from entering or remaining in the market. Building on that deterrent effect, rather than simply maintaining the blocking programme, is the longer-term challenge for Australian regulators.

The Dual Enforcement Approach Sends the Right Message

The combination of a licensed operator warning and an unlicensed market crackdown in a single week of ACMA activity is not coincidental. Effective gambling regulation requires simultaneous pressure in both directions: holding licensed operators to high standards while actively constraining the unlicensed alternatives that benefit when licensed operators cut corners. If the licensed market is seen to be lax on obligations like BetStop promotion while the regulator focuses exclusively on blocking offshore sites, it creates a perception that the regulatory burden falls unevenly and that being licensed carries costs without commensurate benefits for players. The ACMA's approach this week demonstrates that neither dimension of enforcement is being deprioritised, and that balance is essential to maintaining the integrity and credibility of Australia's regulated gambling framework.