• EveryMatrix has acquired Goma Gaming, a specialist in user experience (UX) and front-end services, for an undisclosed sum.
• The acquisition is targeted at strengthening EveryMatrix’s differentiation, with Goma reporting an average 30% margin uplift for its operator partners.
• The deal is the latest in EveryMatrix’s aggressive M&A strategy, following the acquisition of FSB and Fantasma Games in 2024.
• EveryMatrix confirmed the move will accelerate its rapid growth, which saw Q1 2025 net revenue jump 39% to €54 million.
• The Goma team will operate as a standalone unit, focusing on providing differentiation for turnkey customers in both the casino and sports betting verticals.

EveryMatrix Acquires Goma for Front-End Firepower

iGaming software, solutions and content supplier EveryMatrix has completed the acquisition of Goma Gaming, a specialist in user experience services within the online gambling sector. While the financial terms of the deal were not disclosed, the acquisition is expected to significantly boost the group’s capacity for creating bespoke client solutions.

Goma Gaming will continue to operate as a standalone unit, working alongside EveryMatrix’s existing front-end division. Group CEO and co-founder Ebbe Groes praised the acquisition as a natural step in the company’s rapid expansion.

Groes stated: “Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery. The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers.”

Strategic Goal: 30% Margin Uplift Through UX

Goma brings a 20-year track record in front-end engineering for sportsbooks and casinos, including custom deployments for major tier-one operators like Betsson.

The company’s proprietary UX platform has delivered strong commercial results, with partner operators reporting higher player retention, deeper engagement, and a significant average 30% margin uplift. This focus on differentiation is key for EveryMatrix’s clients who require a highly personalised and impactful digital presence.

Goma Gaming CEO Andrew Brown said joining EveryMatrix will allow the studio to scale far more aggressively. “Joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact,” Brown stated. Brown brings a wealth of commercial experience, having previously served as executive general manager for wagering and gaming at News Corp Australia.

Acquisition Follows Strategic M&A Expansion

The acquisition is the latest in a string of strategic M&A deals executed by EveryMatrix to bolster its product offerings across all key verticals.

In 2024, the supplier acquired UK-based betting and iGaming platform FSB Technology in an all-cash deal. That acquisition strengthened its full end-to-end turnkey solutions and enabled the launch of its proprietary horse racing product on the OddsMatrix platform. Later that year, EveryMatrix also acquired Swedish slot developer Fantasma Games, which bolstered its content portfolio with titles made available to its network of over 250 operators.

The deal also provides strategic timing as EveryMatrix prepares for an internal management change. Ebbe Groes’ brother, Jonas Groes, is set to become co-CEO from 1 January 2026, bringing experience from technology, finance, and policy, including over 11 years with EY.

Record Financials Underpin Growth Strategy

The Goma acquisition is supported by EveryMatrix’s strong financial performance. The company’s Q1 2025 financial results showed powerful momentum, with net revenue reaching €54 million, an increase of 39% year-on-year.

EBITDA for the quarter rose 27% to €28 million, maintaining an impressive EBITDA margin of 52%. This marked the eighth consecutive quarter that the margin has surpassed 50%. The strong financial discipline and accelerated organic growth mean the Goma acquisition is purely focused on injecting specialised differentiation capacity into an already thriving business model.

Expert Analysis: Platform Maturity and the Search for Differentiation

This acquisition is not about filling a content gap; it is about reaching platform maturity. EveryMatrix has successfully built its core platform (OddsMatrix, CasinoEngine) and acquired significant content and technology assets (FSB, Fantasma Games). Now, in a highly competitive market, the only remaining differentiator that translates directly into profits is the user experience (UX).

Acquiring Goma, a specialist reporting an average 30% margin uplift for its partners, shows EveryMatrix views UX/front-end design as a core revenue driver, not merely a cost centre. This move shifts the competitive battleground away from simple API integration and towards sophisticated, bespoke digital experiences that enhance player retention. It makes EveryMatrix a much stronger contender for large, turnkey customers who require immediate, measurable differentiation in saturated markets. This strategic investment in the “last mile” of the customer journey is designed to accelerate EveryMatrix’s already rapid growth trajectory.