Denmark's regulated gambling market posted total revenue of DKK585 million (approx. $91.3m) in June, a headline drop of 17% compared to the same month last
Denmark’s regulated gambling market posted total revenue of DKK585 million (approx. $91.3m) in June, a headline drop of 17% compared to the same month last year. However, data from the national regulator, Spillemyndigheden, shows the decline was almost entirely driven by a predictable slowdown in sports betting following the conclusion of a major football tournament.
The figures provide a classic example of the impact of major sporting events on market performance, as June 2024’s results were significantly boosted by the UEFA Euro 2024 championship, in which the Danish national team participated.
The sports betting vertical saw the most dramatic change, with revenue for June plummeting by 53.5% year-on-year to DKK126 million. This sharp fall highlights the market’s reliance on major events to drive turnover and was widely expected in a month without a comparable international tournament. Mobile betting continued to dominate the channel, accounting for 70.4% of all sports betting revenue.
While sports betting saw a cyclical downturn, Denmark’s online casino market continued its impressive and steady growth. Revenue from iGaming rose by 10% year-on-year to DKK333 million, cementing its position as the largest and most stable vertical in the Danish market.
Online slots were once again the dominant product category, generating DKK273 million in revenue, or 82% of the total online casino figure.
The country’s land-based sector experienced modest declines in June. Revenue from physical slot machines in gaming halls and restaurants fell by 6.5% to DKK92 million. The country’s land-based casinos also saw a small drop, with revenue down 2.2% to DKK32 million.
On the responsible gambling front, the regulator reported that the national self-exclusion register, ROFUS, had grown to a total of 62,400 registrants by the end of the month. The data shows that 78.4% of those on the register are men, and nearly two-thirds have opted for a permanent exclusion.
The June figures ultimately paint a picture of a mature and healthy market, with the underlying strength of the online casino vertical easily offsetting the predictable, event-driven fluctuations in sports betting.
